With the tight competition in the print media industry, how can you leverage QR Codes?  What are QR Codes anyway? Will they make a difference in my ROI? QR code stands for a “Quick Response” code. They are 2D barcodes that contain any kind of information that can redirect scanners to online information. These codes are …
First, let’s define what it means to be a community bank. The dictionary tells us: comm.mu.ni.ty bank is a noun and it is a commercial bank that derives funds from and lends to the community where it operates, and is not affiliated with a multibank holding company. The FDIC Community Bank Study – Chapter 1 states; …
Why are the Paper Markets remaining extremely tight? Post-pandemic demand for graphic paper is outpacing an already thin global supply. All graphic paper grades and basis weights and finishes are oversold for Q4 with orders exceeding saleable capacity. All paper manufacturers have moved to an allocation/reservation system. Why? The main reasons for the decrease in paper supply …
It is not uncommon to hear statements like: “Paper checks will likely be extinct by 2026.” Or “The remaining lifetime of checks is directly related to the death rate among citizens over age 65.” However, checks are still with us even though they have been declining since the 1990’s. The number of checks being written …
Submitted: Kathi Rowzie from Two Sides A recent study, about direct mail, released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both U.S. marketing professionals …
Print marketing in healthcare, when used along with digital marketing has been proven to be the best way to stand out in the crowded online world. Combining print marketing and digital marketing can be the perfect way to generate new leads and increase brand awareness in the healthcare sector. Patients have more options than ever …
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