PRINTING

Surviving the Paper Storm

Surviving the Paper Storm Why are the Paper Markets remaining extremely tight? Post-pandemic demand for graphic paper is outpacing an already thin global supply. All graphic paper grades and basis weights and finishes are oversold for Q4 with orders exceeding saleable capacity. All paper manufacturers have moved to an allocation/reservation system. Why? The main reasons …

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Increased Consumer Interest in Direct Mail

Survey Reveals Increased Consumer Interest in Direct Mail, Other Traditional Media Channels Submitted: Kathi Rowzie from Two Sides A recent study released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. …

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Print for the Healthcare Industry

Print Marketing for the Healthcare Industry Patients have more options than ever before.  With so much information available online, these patients no longer feel the need to visit a hospital or medical practice. Rapid changes in the healthcare industry markets require agility and focus.  Print marketing when used along with digital marketing has been proven …

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What Is Die-Cutting?

What is Die-Cutting? Die-cutting is a finishing process that uses specialized machines and tools to convert stock material by cutting, forming, and shearing. In printing, die cuts are used to create custom shapes and designs. It starts with a part called, unsurprisingly, a die. A manufactured die is a specialized piece of wood and metal …

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The When, Where, What and Why About Labels (Post II of II)

The When, Where, What and Why About Labels (Post II of II) When you are a manufacturer of consumer or industrial products one of the most important investments is your custom label.  Why must your label look and appeal to your target market?  It becomes your branding.  Along with Brand Recognition labels convey critical information …

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The Right Printing Company Can Make A Difference

The Right Printing Company Can Make A Difference! Printing is a key element in your company branding and marketing communications.  Knowing how and producing products that portray your company brand is key to your success. Like any other supplier for your business, the right printing company can make all the difference in success or failure.  Choosing …

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