PRINTING

Understanding Community Bank Challenges

Understanding Community Bank Challenges First, let’s define what it means to be a community bank.  The dictionary tells us:  comm.mu.ni.ty bank is a noun and it is a commercial bank that derives funds from and lends to the community where it operates, and is not affiliated with a multibank holding company. The FDIC Community Bank …

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Research Shows Importance of Printed Medical Brochures

Research Shows Importance of Printed Medical Brochures In our increasingly digital world, some may think that printed medical brochures have outlived their usefulness. But research shows that even in today’s digital age, printed materials remain valuable educational tools for healthcare providers. According to data cited by the EPA, 67.4 tons of paper and paperboard municipal …

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Surviving the Paper Storm

Surviving the Paper Storm Why are the Paper Markets remaining extremely tight? Post-pandemic demand for graphic paper is outpacing an already thin global supply. All graphic paper grades and basis weights and finishes are oversold for Q4 with orders exceeding saleable capacity. All paper manufacturers have moved to an allocation/reservation system. Why? The main reasons …

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Increased Consumer Interest in Direct Mail

Survey Reveals Increased Consumer Interest in Direct Mail, Other Traditional Media Channels Submitted: Kathi Rowzie from Two Sides A recent study released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. …

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Print for the Healthcare Industry

Print Marketing for the Healthcare Industry Patients have more options than ever before.  With so much information available online, these patients no longer feel the need to visit a hospital or medical practice. Rapid changes in the healthcare industry markets require agility and focus.  Print marketing when used along with digital marketing has been proven …

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