What is Die-Cutting?

Die-cutting is a finishing process that uses specialized machines and tools to convert stock material by cutting, forming, and shearing. In printing, die cuts are used to create custom shapes and designs. It starts with a part called, unsurprisingly, a die. A manufactured die is a specialized piece of wood and metal used to cut …

Read more

The Folded Self-Mailer. The perfect solution for your next direct mail piece.

One of the most eye-catching direct mail pieces you can find is the folded self-mailer.  Because this marketing piece is trifold, bifold or oblong it does not require an envelope.  It is secured with either glue or tabs so your target market can immediately be wowed by the visuals. It is the perfect in-between solution …

Read more

Paper, Print, and Planning, the New PPP

We all use paper, lots of paper. From toilet paper, paper towels, Kleenex, diapers, paper bags, and cardboard boxes, just to name a few items.  Then you add the envelopes, copy paper, marketing materials, and documents used in a multitude of businesses every day.  With demand for paper increasing daily why do we have a …

Read more

The Right Printing Company For You!

Printing is a key element in your company branding and marketing communications.  Knowing how and producing products that portray your company brand is key to your success. Like any other supplier for your business, the right printing company can make all the difference in success or failure.  Choosing the printing company that is the perfect fit …

Read more

The When, Where, What and Why About Labels (Post II of II)

When you are a manufacturer of consumer or industrial products one of the most important investments is your custom label.  Why must your labels look and appeal to your target market?  It becomes your branding.  Along with Brand Recognition labels convey critical information to the consumer, where they will find instructions for use, Nutritional information, safety warnings, expiration dates, lot …

Read more