Business Product Sell Sheets What the heck is a sell sheet? A sell-sheet is a one-page sheet used in sales to attract attention to your product. Sell sheets are a way of showcasing the benefits of your idea in a succinct, static, compelling way. Look at them as one-page advertisements. Use a Catchy, Bold Headline …
Direct Mail Marketing with Postcards Choosing the right-sized postcard for your direct mail marketing campaign can be challenging. Too small and it may be overlooked, too large and it not only costs more but you may have to fold it or it won’t fit into the mailbox. Then there is always the budget. What …
The History of the Postcard May 19, 1898, was the day US Congress passed the “Private Mailing Card Act,” allowing private publishers and printers to produce postcards. They had to be labeled “Private Mailing Cards” until 1901, then they became known as “souvenir cards.” On December 1901, the Postmaster General issued Post Office Order No. …
The Difference Between Promotional Products and Corporate Gifts If you are the buyer of Promotional Products or Corporate Gifts, here are a few tips on understanding the difference. PRICE: Promotional Products will, ideally, cost you under $10.00 per piece since it’s considered a giveaway. Corporate gifts will more than likely cost you $25.00 to $50.00 …
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The Folded Self-Mailer One of the most eye-catching direct mail pieces you can find is the folded self-mailer. Because this marketing piece is trifold, bifold or oblong it does not require an envelope. It is secured with either glue or tabs so your target market can immediately be wowed by the visuals. It is the …
The When, Where, What and Why About Labels (Post I of II) (Post I: about what you need to start a label project. Post II: what method of printing suits your label.) As you peruse a product in the store or online, when you come across the perfect product, the first thing you see is …
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The Psychology of Color in Marketing (Post IV of IV) This Blog will cover some basics that will help you make good color choices in your marketing. A Single Color also called Monochromatic If you decide to use a single color in varying shades, this can be a clean and interesting look. The most common …
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The Psychology of Color in Marketing (Post III of IV) This week we will cover the next 5 colors and how they can affect your customers. Red , the color of energy and associated with movement and excitement. Makes your heart beat a little faster. Absolutely the wrong color for a baby’s room. Wearing red …
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The Psychology of Color In Marketing (Post II of IV) When using the power of color psychology, you need to understand how each color affects your audience. We will cover 5 colors this week and 5 additional colors next week. Here is a quick overview of 5 colors: Pink, Purple, Brown, Black, and White, and …
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The Psychology of Color in Marketing, Post I of IV Life is in living color. Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Employ the …
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