Design

The Folded Self-Mailer One of the most eye-catching direct mail pieces you can find is the folded self-mailer.  Because this marketing piece is trifold, bifold or oblong it does not require an envelope.  It is secured with either glue or tabs so your target market can immediately be wowed by the visuals. It is the …

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The When, Where, What and Why About Labels (Post I of II) (Post I: about what you need to start a label project.  Post II: what method of printing suits your label.) As you peruse a product in the store or online, when you come across the perfect product, the first thing you see is …

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The Psychology of Color in Marketing (Post IV of IV) This Blog will cover some basics that will help you make good color choices in your marketing. A Single Color also called Monochromatic If you decide to use a single color in varying shades, this can be a clean and interesting look.  The most common …

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The Psychology of Color in Marketing (Post III of IV) This week we will cover the next 5 colors and how they can affect your customers. Red , the color of energy and associated with movement and excitement. Makes your heart beat a little faster.  Absolutely the wrong color for a baby’s room.  Wearing red …

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The Psychology of Color In Marketing (Post II of IV) When using the power of color psychology, you need to understand how each color affects your audience.  We will cover 5 colors this week and 5 additional colors next week. Here is a quick overview of 5 colors: Pink, Purple, Brown, Black, and White, and …

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