Marketing

CRM – Customer Relationship Management – Part I of II

CRM – Customer Relationship Management – Part I of II Why Do You Need a CRM Solution? CRM (Customer Relationship Management) software is a program designed to gather all aspects of your customer information in one place. A CRM solution helps your business organize interactions and relationships with customers and prospects alike. CRM software centralizes …

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The Difference Between Inbound and Outbound

The Difference Between Inbound and Outbound INBOUND MARKETING Pulls IN interested prospects Solves their needs Interactive with prospects – engaging content, consistently – LinkedIn – email As helpful content is consumed, audience members become leads Where you see it: websites, blogs, eBooks, opt-in emails, SERP, (Search Engine Results Pages. These are the pages displayed by search …

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Why do you need a professional email signature?

Why do you need a professional email signature? A professional email signature can do wonders for your business.  You should think of them as electronic business cards.  It is a way to convey professionalism and increase brand recognition.  A professional email signature provides important marketing content and maintains your organization’s legal compliance. WHAT IS AN …

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Surviving the Paper Storm

Surviving the Paper Storm Why are the Paper Markets remaining extremely tight? Post-pandemic demand for graphic paper is outpacing an already thin global supply. All graphic paper grades and basis weights and finishes are oversold for Q4 with orders exceeding saleable capacity. All paper manufacturers have moved to an allocation/reservation system. Why? The main reasons …

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Packaging Preferences Unpacked

Packaging Preferences Unpacked CHICAGO – June 9, 2021 –  Submitted: Kathi Rowzie June 9, 2021 With physical stores closed during the pandemic, the boom in online shopping resulted in record numbers of packages arriving on consumers’ doorsteps. Along with all that merchandise came a growing awareness of the materials used to package and ship products, and the …

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Increased Consumer Interest in Direct Mail

Survey Reveals Increased Consumer Interest in Direct Mail, Other Traditional Media Channels Submitted: Kathi Rowzie from Two Sides A recent study released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. …

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Marketing to Gen Z

Marketing to Gen Z Gen Z    Born 1997-2012                                 Ages 9-24 Have you ever watched a toddler playing on an iPad?  As a Boomer, I struggle to figure out why my app won’t update.  By age 5 this toddler will probably be far more tech-savvy than I’ll ever be. As Millennials are getting older, the Generation …

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