Marketing

Print for the Healthcare Industry

Print Marketing for the Healthcare Industry Patients have more options than ever before.  With so much information available online, these patients no longer feel the need to visit a hospital or medical practice. Rapid changes in the healthcare industry markets require agility and focus.  Print marketing when used along with digital marketing has been proven …

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The Difference Between Promotional Products and Corporate Gifts

The Difference Between Promotional Products and Corporate Gifts If you are the buyer of Promotional Products or Corporate Gifts, here are a few tips on understanding the difference. PRICE: Promotional Products will, ideally, cost you under $10.00 per piece since it’s considered a giveaway.  Corporate gifts will more than likely cost you $25.00 to $50.00 …

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The When, Where, What and Why About Labels (Post II of II)

The When, Where, What and Why About Labels (Post II of II) When you are a manufacturer of consumer or industrial products one of the most important investments is your custom label.  Why must your label look and appeal to your target market?  It becomes your branding.  Along with Brand Recognition labels convey critical information …

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