Guest Karen Kimerer of Keypoint Intelligence. All about direct mail and understanding digital noise and the importanct of tangible touch. Over the past decade, businesses have increasingly turned to digital marketing strategies to reach their target audiences. While digital marketing has proven to be effective in many ways, it’s still important not to overlook the …
Some useful tips when sending a file to be printed. Either printed digital or offset, this will ensure a smooth process for your project. Process Color This is a color separation method that uses percentages of Cyan, Magenta, Yellow, and BlacK overlying each other to create a full-color composite. This allows the full range of …
When marketing, you give ink a soul. As the printer, we must help you bring soul to your printed piece through design. Just as when you learn the recipe of writing, you can write anything. If you learn the technique to print and marketing, you can print what is written, but can you give the …
Paper is a great paradox. It is the kind of product we both love and loathe. We want to live in a paperless world, yet we covet our packages, paper goods, printers, and publications. In the e-everything world in which technology is replacing certain products, paper remains a staple of life. From wallpaper to toilet …
Let’s talk about coated paper. There are a lot of different coated papers you can consider when printing your project. Knowing the difference between the grades will help you when deciding the requirements of your project both with quality and price. When it comes to printing your project, the choice of coated papers can be …
In our increasingly digital world, some may think that printed medical brochures have outlived their usefulness. But research shows that even in today’s digital age, printed materials remain valuable educational tools for healthcare providers. According to data cited by the EPA, 67.4 tons of paper and paperboard municipal solid waste were generated in 2018, of …
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