PRINTING

Business Forms, a Driving Force

Business Forms, a Driving Force When you hear the words “Business Forms” what is your first thought?   When you hear the words, credit application, invoice, information booklet, packing list, checks, what does your mental picture see? Some will say, “old way of doing things,” others will say; “time-consuming process,” and yet others; “printing.”  Wherever your thoughts …

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What’s the Difference Between Sheet-Fed and Web Printing?

What’s the Difference Between Sheet-Fed and Web Printing? Right off the bat, the primary difference between web presses and sheet-fed presses: web presses feed off a large roll of paper, while sheet-fed presses feed individual sheets of paper. No matter what you’re experience is with printing, you have perused countless catalogs, magazines, and other promotional …

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The Psychology of Color in Marketing (Post I of IV)

The Psychology of Color in Marketing, Post I of IV Life is in living color. Color is a meaningful constant for sighted people and it’s a powerful psychological tool.  By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Employ the …

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What About Flyer’s and Brochure’s

What About Flyer’s and Brochure’s? The most attractive and crisp way of describing a business and its products is through a flyer or brochure. Put on your goggles and look at a flyer or brochure like a “wingman.”  Your company’s “wingman.”  You are leading your organization with specific goals and strategies.  Just like the Blue …

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