What sets digital and offset printing apart? And how can you determine which one is best for your specific project? As a print buyer, it’s crucial to understand the key distinctions between these two processes, as they directly impact pricing. Making a well-informed decision will lead to superior results for your printing endeavor. Offset printing …
Designing a business card is not just a mere formality; it is a crucial aspect of your branding strategy that can have a significant impact on your business. A well-designed business card has the power to leave a lasting impression on potential clients and make your business stand out from the competition. So, let’s dive …
Guest Karen Kimerer of Keypoint Intelligence. All about direct mail and understanding digital noise and the importanct of tangible touch. Over the past decade, businesses have increasingly turned to digital marketing strategies to reach their target audiences. While digital marketing has proven to be effective in many ways, it’s still important not to overlook the …
Some useful tips when sending a file to be printed. Either printed digital or offset, this will ensure a smooth process for your project. Process Color This is a color separation method that uses percentages of Cyan, Magenta, Yellow, and BlacK overlying each other to create a full-color composite. This allows the full range of …
When marketing, you give ink a soul. As the printer, we must help you bring soul to your printed piece through design. Just as when you learn the recipe of writing, you can write anything. If you learn the technique to print and marketing, you can print what is written, but can you give the …
Paper is a great paradox. It is the kind of product we both love and loathe. We want to live in a paperless world, yet we covet our packages, paper goods, printers, and publications. In the e-everything world in which technology is replacing certain products, paper remains a staple of life. From wallpaper to toilet …
© aLEXANDER CLARK PRINTING | An employee owned company
Powered by: www.transparentstrategies.com
