Some useful tips when sending a file to be printed. Either digital or offset, this will ensure a smooth process for your project. Process Color This is a color separation method that uses percentages of Cyan, Magenta, Yellow, and BlacK overlying each other to create a full-color composite. This allows the full range of Pantone® …
Ink has no soul. As the printer, we must help you bring soul to your printed piece. Just as when you learn the recipe of writing, you can write anything. If you learn the technique to print, you can print what is written, but can you give the printed piece soul? What is the soul …
This post is from Porch.com with premission. Denisse Garcia Being a home professional is an incredibly rewarding career. From a professional home builder to a professional home stager to everything in between, they’ve all got something in common, the desire to be successful. The moment to discover what marketing strategies you should concentrate on to …
“If you are not a brand, you are a commodity.” Philip Kotler What is Branding? Branding is the process of creating a strong, positive perception of your company. Creative branding combines elements like logo, mission statement, and great design to communicate to your target market who you are. Branding also communicates your values and a …
Also known as Gen Y Understanding each audience helps us craft the right message on the right channels, and a deep demographic dive is especially important if young people comprise a big portion of the audience you market to. For marketers and business owners, understanding the nuances and personality quirks of each generation is part …
Boomers: Born 1946-1964 Ages 57-75 According to the “Pew Research Center,” there are 74 million “Baby Boomers” currently living in the United States. That is down from 80 million in 2019. Although their population is closely trailed by Millennials, Boomers make up the majority of spending in the U.S. economy. Boomers followed the “greatest generation,” …
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