Marketing Strategies for Home Professionals: Expert Tips

This post is from Porch.com with premission. Denisse Garcia Being a home professional is an incredibly rewarding career. From a professional home builder to a professional home stager to everything in between, they’ve all got something in common, the desire to be successful. The moment to discover what marketing strategies you should concentrate on to …

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Your Mission is to Inspire

“If you are not a brand, you are a commodity.”  Philip Kotler What is Branding? Branding is the process of creating a strong, positive perception of your company.  Creative branding combines elements like logo, mission statement, and great design to communicate to your target market who you are.  Branding also communicates your values and a …

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Selling to Millennials

Also known as Gen Y Understanding each audience helps us craft the right message on the right channels, and a deep demographic dive is especially important if young people comprise a big portion of the audience you market to.  For marketers and business owners, understanding the nuances and personality quirks of each generation is part …

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Marketing to the Boomer Generation

Boomers:  Born 1946-1964  Ages 57-75 According to the “Pew Research Center,” there are 74 million “Baby Boomers” currently living in the United States.  That is down from 80 million in 2019.  Although their population is closely trailed by Millennials, Boomers make up the majority of spending in the U.S. economy.  Boomers followed the “greatest generation,” …

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