CRM – Customer Relationship Management – Part I of II

CRM – Customer Relationship Management – Part I of II Why Do You Need a CRM Solution? CRM (Customer Relationship Management) software is a program designed to gather all aspects of your customer information in one place. A CRM solution helps your business organize interactions and relationships with customers and prospects alike. CRM software centralizes …

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The Difference Between Inbound and Outbound

The Difference Between Inbound and Outbound INBOUND MARKETING Pulls IN interested prospects Solves their needs Interactive with prospects – engaging content, consistently – LinkedIn – email As helpful content is consumed, audience members become leads Where you see it: websites, blogs, eBooks, opt-in emails, SERP, (Search Engine Results Pages. These are the pages displayed by search …

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Why do you need a professional email signature?

Why do you need a professional email signature? A professional email signature can do wonders for your business.  You should think of them as electronic business cards.  It is a way to convey professionalism and increase brand recognition.  A professional email signature provides important marketing content and maintains your organization’s legal compliance. WHAT IS AN …

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Research Shows Importance of Printed Medical Brochures

Research Shows Importance of Printed Medical Brochures In our increasingly digital world, some may think that printed medical brochures have outlived their usefulness. But research shows that even in today’s digital age, printed materials remain valuable educational tools for healthcare providers. According to data cited by the EPA, 67.4 tons of paper and paperboard municipal …

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What Would Ben Franklin Do?

What Would Ben Franklin Do? Making the Environmental Case for Paper By Kathi Rowzie, President, Two Sides North America This article was originally published in the March/April 2022 edition of Mailing Systems Technology Magazine. Mail center professionals, who already operate in a challenging business environment, are increasingly faced with the task of responding to the popular, …

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