ACP Blog

Paper and Production

What’s the Difference Between Sheet-Fed and Web Printing?

Right off the bat, primary difference between web presses and sheet-fed presses: web presses feed off a large roll of paper, while sheet-fed presses feed individual sheets of paper. No matter you’re experience with printing, you have perused countless catalogs, magazines and other promotional marketing materials without ever focusing on the specific details that attracted you to them in the first place, that is, until it’s time for you to print one.  If you are the one in charge of a direct mail initiative, marketing campaign or ordering flyers for your company, it must not only look and feel absolutely

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Marketing

The Folded Self-Mailer

One of the most eye-catching direct mail pieces you can find is the folded self-mailer.  Because this marketing piece is trifold, bifold or oblong it does not require an envelope.  It is secured with either glue or tabs so your target market can immediately be wowed by the visuals. It is the perfect in-between solution for a company’s marketing.  It is a direct mail tool that has a larger footprint than a postcard and has much more room for outstanding design.  The average postcard ranges from 4.25 x 6” to 12 x 16.5”.  A three-panel self-mailer typically measures 8 x

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PRINTING

What Is Die-Cutting?

Die-cutting is a finishing process that uses specialized machines and tools to convert stock material by cutting, forming, and shearing. In printing, die cuts are used to create custom shapes and designs. It starts with a part called, unsurprisingly, a die. A manufactured die is a specialized piece of wood and metal used to cut a specific shape out of a material. Think of it as a cookie cutter, but instead of a sheet of cookies, it is cutting a sheet of paper. The ‘die line’ is the outline of where the die will cut, it is usually shown as

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PRINTING

The When, Where, What and Why About Labels Part II of II

When you are a manufacturer of consumer or industrial products one of the most important investments is your custom label.  Why must your label look and appeal to your target market?  It becomes your branding.  Along with Brand Recognition labels convey critical information to the consumer, where they will find instructions for use, Nutritional information, safety warnings, expiration dates, lot codes and contact information.  What printing method to use for your labels?  Below are listed three of the most popular options. Flexographic Labels If you are looking for affordable labels with high volume, high speed, high quality then flexographic printing

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PRINTING

The When, Where, What and Why About Labels. Part I of II

(This week is about what you need to start a label project.  Next week: what method of printing suits your label.) As you peruse a product in the store or online, when you come across the perfect product, the first thing you see is the label.  Where the label is placed and how it is designed is of the utmost importance.  That is why it’s important for a company to have specific labels that convey information to the customer about their product.   There are five top “what” questions to answer before starting a label project to ensure a smooth and

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How to

How To Choose a Printing Company

Printing is a key element in your companies branding and marketing communications.  Knowing how and producing products that portray your company brand is key to your success.  Like any other supplier for your business, the right printing company can make all the difference in success or failure.  Choosing the printing company that is the perfect fit with your business and the services necessary to improve your overall communications both internally and externally is a high priority.  Not all printing companies are up to the task.  All printing companies tout quality, service and delivery.  For Alexander Clark Printing these are standard

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