“On-time delivery.” Words spoken, written and promised. In a world that takes the statement “on-time” glibly, you may have experienced companies that do not understand the necessity to meet and exceed delivery expectations. Delivery is a service that is essential for a number of reasons. Delivery of the products you produce, on-time, punctual, is professional, end of story. When late with a delivery, customers lose trust. Without confidence in on-time delivery, within specs, customers end up making ad hoc assumptions to compensate for the uncertainty to their supplier. Your performance is always being graded. No matter the quality of a
For sure if you walk out of your office, whether at home or in an office building you will find multiple pieces of paper. From the mail in your mailbox to the printed receipt you get from the store. If you think paper is a thing of the past or going away just visit a court room. Have you seen the storage boxes, guess what’s in those boxes, paper, everywhere? Printed documents, business forms, envelopes, marketing materials, anything that is used to gather information, store information or communication is not going away. Statista gives statical information on the state
Branding is the process of creating a strong, positive perception of your company. Creative branding combines elements like logo, mission statement and #marketing design to communicate to your target market who you are, your values and communicates a promise. If you are not using print in your marketing, you are missing out on the benefits these materials offer. The most cohesive marketing plans us both print and digital marketing. Print represents TRUST. People trust printed materials Print represents CREDITABILITY. Creditability is the quality or power of inspiring belief. Print gives you OPTIONS. Today personalization is at the top of requests
When you hear the words “Business Forms” what is your first thought? When you hear the words, credit application, invoice, information booklet, packing list, checks, what does your mental picture see? Some will say, “old way of doing things,” others will say; “time-consuming process,” and yet others; “printing.” Wherever your thoughts may go, think of your business forms, your documents, as a “vehicle.” They are the vehicle that will carry much-needed information through your company and to your customers. The business forms of yesterday are the “documents” of today and cover a wide and ever-changing landscape of mediums and applications.
Life is in living color. Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Employ the latest color psychology in all facets of marketing and particularly in logo design, website design, the cover of a book, or the package of a product Color is that first flash seen on your website. It is important to remember that color is also the first thing registered by a person who got to your
When using the power of color psychology, you need to understand how each color affects your audience. We will cover 5 colors this week and 5 additional colors next week. Here is a quick overview of 5 colors: Black, White, Gray, Red and Blue, and their meaning in the Western Hemisphere. Pink is the most calming of all colors and is used in housing our most dangerous criminals, as studies show pink drains the energy and calms aggression. Is seen as a color of compassion and sweetness. Purple The color of the robes of kings and queens, the most royal
This week we will cover the next 5 colors and how they can affect your customers. Red The color of energy and associated with movement and excitement. Makes your heart beat a little faster. Absolutely the wrong color for a baby’s room. Wearing red will make you appear a bit heavier but more noticeable. Red cars get more tickets. Used as a spot color in just the right place is smart. Red is the symbol of life and is used at holidays that are about love and giving. The true color of love is pink. Pink is the most calming
This will cover some basics that will help you make good color choices in your marketing. A Single Color, also called Monochromatic If you decide to use a color in varying shades, this can be a clean and interesting look. The blue or green shades can give a soothing and pleasing affect to the eye. Complimentary Colors High contrasting colors, which will be colors directly opposite from one another on the color wheel such as pink and lime green. Can be pleasing to the eye and puts a warm color with a cool color. Three Colors This is popular with
In the print world, shells refer to any preprinted item that has images or text on paper to be imprinted at a LATER date with static or variable data. When, what and why should you use shells? When you want to maintain a certain image for your printed materials, but may have multiple employees, locations, products and customers to manage. Your shells would include images and text that would remain static from piece to piece (i.e. company logo, license information, tag lines, etc.). These shells would be stocked at ACP’s facility. When the printed product was needed, the variable information
The most attractive and crisp way of describing a business and its products is through a flyer or brochure. Put on your goggles and look at a flyer or brochure like a “wingman.” Your company’s wingman. You are leading your organization in formation and strategies. What you need is a product that can be positioned to “speak” for you outside the office and back you up. A product that can fly on its own yet stay in formation. Although it may seem easy, there is a lot of effort that goes into conceptualizing the design of a flyer or brochure.
Touch is the very first way we communicate with the world as a child. The sense of touch remains essential to the way we receive and transmit information. It is one of the most important ways we experience the world we live in. It goes without saying that the pandemic has impacted every one of us and the way we communicate. What do we do when the world as we know it is momentarily void of touch? Touch creates a level of emotion that digital communications just can’t and never will match. That’s why the moments of touch are cherished
How are you using envelopes? It is no surprise business is the #1 user of envelopes. They use them to send bills, statements, and checks. However, business is discovering a more productive use for envelopes, direct mail marketing. If you have been the buyer of envelopes or the seller of envelopes, you may have heard the saying “a good envelope is not born but converted.” Custom converted envelopes get opened at a higher rate than regular #10 envelopes. Why mess with or spend the money for a custom envelope? Your envelope has one job, to get opened. To help the
Digital and offset, what is the difference and how do you know when to use each one for your project? As a print buyer, you need to understand the key differences between the two processes as it does affect pricing. The more thought-out decision the better results on your printing project. Offset printing utilizes aluminum-based plates for every color during the printing process. Each plate has to be laser etched using information from a digital file of the image. The plate is attached to a roller, known as the plate cylinder, which will transfer ink to another cylinder with a
Print Marketing, Alive and Well GOOD Print Marketing Note the word Good. As with any marketing, print must be executed correctly to be effective. Whether it is B2B or B2C you must know your customer, who is your target market. Successful marketing plans that use digital and print find response rates skyrocket. Marketers find the once crowded, now sparce mailbox is giving them new opportunities. A compelling message and CTA will give you results that will surprise and astonish you. You have, no doubt, heard the chin-wagging about the robust responses of digital advertising and how it has transcended traditional