Guest Karen Kimerer of Keypoint Intelligence. All about direct mail and understanding digital noise and the importanct of tangible touch. Over the past decade, businesses have increasingly turned to digital marketing strategies to reach their target audiences. While digital marketing has proven to be effective in many ways, it’s still important not to overlook the …
When marketing, you give ink a soul. As the printer, we must help you bring soul to your printed piece through design. Just as when you learn the recipe of writing, you can write anything. If you learn the technique to print and marketing, you can print what is written, but can you give the …
Marketing represents how branding communicates to its customers andhighlights the value of its products. It is the art of conveying a feeling or amessage that resonates with the target audience. As Sir Richard Branson rightly said, “branding demands commitment, the commitment to continually reinvent and strike chords with people to stir their emotions. It requires …
Paper is a great paradox. It is the kind of product we both love and loathe. We want to live in a paperless world, yet we covet our packages, paper goods, printers, and publications. In the e-everything world in which technology is replacing certain products, paper remains a staple of life. From wallpaper to toilet …
This post is from Porch.com with premission. Find out marketing strategies for the home professional. Denisse Garcia Being a home professional is an incredibly rewarding career. From a professional home builder to a professional home stager to everything in between, they’ve all got something in common, the desire to be successful. The moment to discover …
With the tight competition in the print media industry, how can you leverage QR Codes? What are QR Codes anyway? Will they make a difference in my ROI? QR code stands for a “Quick Response” code. They are 2D barcodes that contain any kind of information that can redirect scanners to online information. These codes are …
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