Why Do You Need a CRM Solution? CRM (Customer Relationship Management) software is a program designed to gather all aspects of your customer information in one place. A CRM solution helps your business organize interactions and relationships with customers and prospects alike. CRM software centralizes all the data pertaining to your current and future customers so that your team …
Your customers’ journey and how a CRM solution will increase sales and help company culture. In your CRM, you will be able to plan your course of action. Rather than rely on a spreadsheet, planner, or (heaven forbid) a Rolodex, a course of action can be laid out every step of the way. This will allow …
Outbound marketing is about reaching “out” to potential customers. Some marketing professionals see it as standing next to someone with a megaphone and yelling a message they do not want to hear. It’s what people think about when they hear the word “marketing” — cold calls, billboards, TV ads, radio ads, flyers, etc. … However, outbound …
INBOUND MARKETING, when your customer comes to you instead of you going out to find them. Where you see it: websites, blogs, eBooks, opt-in emails, SERP, (Search Engine Results Pages. These are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results …
A professional email signature can do wonders for your business. You should think of them as electronic business cards. It is a way to convey professionalism and increase brand recognition. A professional email signature provides important marketing content and maintains your organization’s legal compliance. WHAT IS AN EMAIL SIGNATURE? An email signature is a block …
“If you are not a brand, you are a commodity.” Philip Kotler – Are you struggling to brand your business. What is Branding? Branding is the process of creating a strong, positive perception of your company. It goes beyond just having a logo and a mission statement. Creative branding combines these elements with great design …
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