Your Mission is to Inspire “If you are not a brand, you are a commodity.” Philip Kotler What is Branding? Branding is the process of creating a strong, positive perception of your company. Creative branding combines elements like logo, mission statement, and great design to communicate to your target market who you are. Branding also …
Surviving the Paper Storm Why are the Paper Markets remaining extremely tight? Post-pandemic demand for graphic paper is outpacing an already thin global supply. All graphic paper grades and basis weights and finishes are oversold for Q4 with orders exceeding saleable capacity. All paper manufacturers have moved to an allocation/reservation system. Why? The main reasons …
Packaging Preferences Unpacked CHICAGO – June 9, 2021 – Submitted: Kathi Rowzie June 9, 2021 With physical stores closed during the pandemic, the boom in online shopping resulted in record numbers of packages arriving on consumers’ doorsteps. Along with all that merchandise came a growing awareness of the materials used to package and ship products, and the …
Survey Reveals Increased Consumer Interest in Direct Mail, Other Traditional Media Channels Submitted: Kathi Rowzie from Two Sides A recent study released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. …
Marketing to Gen Z Gen Z Born 1997-2012 Ages 9-24 Have you ever watched a toddler playing on an iPad? As a Boomer, I struggle to figure out why my app won’t update. By age 5 this toddler will probably be far more tech-savvy than I’ll ever be. As Millennials are getting older, the Generation …
Marketing to the Boomer Generation Boomers: Born 1946-1964 Ages 57-75 According to the “Pew Research Center,” there are 74 million “Baby Boomers” currently living in the United States. That is down from 80 million in 2019. Although their population is closely trailed by Millennials, Boomers make up the majority of spending in the U.S. economy. …
Selling to Millennials Also known as Gen Y Understanding each audience helps us craft the right message on the right channels, and a deep demographic dive is especially important if young people comprise a big portion of the audience you market to. For marketers and business owners, understanding the nuances and personality quirks of each …
Business Product Sell Sheets What the heck is a sell sheet? A sell-sheet is a one-page sheet used in sales to attract attention to your product. Sell sheets are a way of showcasing the benefits of your idea in a succinct, static, compelling way. Look at them as one-page advertisements. Use a Catchy, Bold Headline …
Print Marketing for the Healthcare Industry Patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit a hospital or medical practice. Rapid changes in the healthcare industry markets require agility and focus. Print marketing when used along with digital marketing has been proven …
LISTEN I am always amazed when I am approached by a salesperson who can’t wait to tell me all about the product or service they are selling – whether or not it is what I really need. It’s as if they believe if they tell me every feature, benefit, and detail about their product then …
Twin Falls Office
1201 Falls Ave. E. Ste 14
Twin Falls, ID 83301
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(P) 208-933-2400
(F) 208-933-2402
