Brand Building
Your Mission is to Inspire “If you are not a brand, you are a commodity.” Philip Kotler What is Branding? Branding is the process of creating a strong, positive perception of your company. Creative branding combines elements like logo, mission statement, and great design to communicate to your target market who you are. Branding also …
Surviving the Paper Storm
Surviving the Paper Storm Why are the Paper Markets remaining extremely tight? Post-pandemic demand for graphic paper is outpacing an already thin global supply. All graphic paper grades and basis weights and finishes are oversold for Q4 with orders exceeding saleable capacity. All paper manufacturers have moved to an allocation/reservation system. Why? The main reasons …
The Importance of a Loyal Employee Part II of II
The Importance of a Loyal Employee Part II of II Why should you care about employee loyalty? Loyal employees push productivity in the workplace As mentioned before, loyal employees already have a natural hunger for improvement and success. They are always coming up with new ways to tackle the challenges of the day and help …
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The Importance of a Loyal Employee Part I of II
The Importance of a Loyal Employee Part I of II In times of economic progress and a shortage in the labor market, the importance of loyalty for companies is getting ever greater, as competition for talent is increasing. A company naturally wants to retain talented employees. Companies are investing more time and money in employee development which …
Paper Products Are Not a Major Contributor to Climate Change.
Paper Products Are Not a Major Contributor to Climate Change. Submitted: Kathi Rowzie, Two Sides, March 30, 2022 If you’ve been following Two Sides or other authoritative sources, you know that the paper products you use do not contribute in any major way to climate change. Why? Because most of the energy used to manufacture …
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The Return of Printed Catalogs
The Return of Printed Catalogs Reaching Consumers in an Environmentally Responsible Way By Kathi Rowzie, President, Two Sides North America After a sharp decline in 2020, printed catalogs are coming back in a big way. Market research firm Keypoint Intelligence reports that digital print volumes – the production method for most smaller-run catalogs – has …
Checking Out Checks
Checking Out Checks It is not uncommon to hear statements like: “Paper checks will likely be extinct by 2026.” Or “The remaining lifetime of the check is directly related to the death rate among citizens over age 65.” However, checks are still with us even though they have been declining since the 1990’s. The number …
Packaging Preferences Unpacked
Packaging Preferences Unpacked CHICAGO – June 9, 2021 – Submitted: Kathi Rowzie June 9, 2021 With physical stores closed during the pandemic, the boom in online shopping resulted in record numbers of packages arriving on consumers’ doorsteps. Along with all that merchandise came a growing awareness of the materials used to package and ship products, and the …
Increased Consumer Interest in Direct Mail
Survey Reveals Increased Consumer Interest in Direct Mail, Other Traditional Media Channels Submitted: Kathi Rowzie from Two Sides A recent study released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. …
