CRM – Customer Relationship Management – Part I of II Why Do You Need a CRM Solution? CRM (Customer Relationship Management) software is a program designed to gather all aspects of your customer information in one place. A CRM solution helps your business organize interactions and relationships with customers and prospects alike. CRM software centralizes …
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The Difference Between Inbound and Outbound INBOUND MARKETING Pulls IN interested prospects Solves their needs Interactive with prospects – engaging content, consistently – LinkedIn – email As helpful content is consumed, audience members become leads Where you see it: websites, blogs, eBooks, opt-in emails, SERP, (Search Engine Results Pages. These are the pages displayed by search …
Outbound Marketing Outbound marketing is about reaching “out” to potential customers. Some marketing professionals see it as standing next to someone with a megaphone and yelling a message they do not want to hear. It’s what people think about when they hear the word “marketing” — cold calls, billboards, TV ads, radio ads, flyers, etc. …
What is Quiet Firing? We talked about “quiet quitting” and now we have “Quiet Firing.” Why all the quiet? Maybe we should make some noise. Quiet firing refers to a phenomenon in which employers demoralize unwanted workers to the point that they decide to quit. Paul Lewis, Chief Customer Officer at Adzuna, defines it as …
What is “Quiet Quitting”? Quiet quitting is a term that took off on TikTok, in July, in a video by content creator Zaiad Khan. In the video, which currently has 3.5 million views and with the sound of a piano playing a ragtime-style tune and summertime shots of New York City flashing across the screen, …
Why do you need a professional email signature? A professional email signature can do wonders for your business. You should think of them as electronic business cards. It is a way to convey professionalism and increase brand recognition. A professional email signature provides important marketing content and maintains your organization’s legal compliance. WHAT IS AN …
Research Shows Importance of Printed Medical Brochures In our increasingly digital world, some may think that printed medical brochures have outlived their usefulness. But research shows that even in today’s digital age, printed materials remain valuable educational tools for healthcare providers. According to data cited by the EPA, 67.4 tons of paper and paperboard municipal …
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What Would Ben Franklin Do? Making the Environmental Case for Paper By Kathi Rowzie, President, Two Sides North America This article was originally published in the March/April 2022 edition of Mailing Systems Technology Magazine. Mail center professionals, who already operate in a challenging business environment, are increasingly faced with the task of responding to the popular, …
A Great Metaphor The storm of COVID 19 has touched us all. The aftershocks are still reaching deep into the core of how business is done. How do we minimize the challenges experienced by this storm? COW AND BUFFALO RESPOND DIFFERENTLY TO STORMS. The Rocky Mountains is one of the few places in the world …
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