The When, Where, What and Why About Labels (Post II of II) When you are a manufacturer of consumer or industrial products one of the most important investments is your custom label. Why must your label look and appeal to your target market? It becomes your branding. Along with Brand Recognition labels convey critical information …
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The When, Where, What and Why About Labels (Post I of II) (Post I: about what you need to start a label project. Post II: what method of printing suits your label.) As you peruse a product in the store or online, when you come across the perfect product, the first thing you see is …
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The Right Printing Company Can Make A Difference! Printing is a key element in your company branding and marketing communications. Knowing how and producing products that portray your company brand is key to your success. Like any other supplier for your business, the right printing company can make all the difference in success or failure. Choosing …
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Paper, Print, and Planning, the New PPP We all use paper, lots of paper. From toilet paper, paper towels, Kleenex, diapers, paper bags, and cardboard boxes, just to name a few items. Then you add the envelopes, copy paper, marketing materials, and documents used in a multitude of businesses every day. With demand for paper …
Some Day My “Prints” Will Come “On-time delivery.” Words spoken, written, and promised. In a world that takes the statement “on-time” glibly, you may have experienced companies that do not understand the necessity to meet and exceed delivery expectations. Delivery is a service that is essential for a number of reasons. Delivery of the products you …
Business Forms, a Driving Force When you hear the words “Business Forms” what is your first thought? When you hear the words, credit application, invoice, information booklet, packing list, checks, what does your mental picture see? Some will say, “old way of doing things,” others will say; “time-consuming process,” and yet others; “printing.” Wherever your thoughts …
The Magic of Touch Touch is the very first way we communicate with the world as a child. The sense of touch remains essential to the way we receive and transmit information. It is one of the most important ways we experience the world we live in. It goes without saying that the pandemic has …
What’s the Difference Between Sheet-Fed and Web Printing? Right off the bat, the primary difference between web presses and sheet-fed presses: web presses feed off a large roll of paper, while sheet-fed presses feed individual sheets of paper. No matter what you’re experience is with printing, you have perused countless catalogs, magazines, and other promotional …
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What is a Shell? In the print world, shells refer to any preprinted item that has images or text on paper to be imprinted at a LATER date with static or variable data. When and why should you use shells? When you want to maintain a certain image for your printed materials, but …
The Psychology of Color in Marketing (Post IV of IV) This Blog will cover some basics that will help you make good color choices in your marketing. A Single Color also called Monochromatic If you decide to use a single color in varying shades, this can be a clean and interesting look. The most common …
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