Born between 1997 and 2012, Gen Z is the first generation to grow up entirely in the digital age. They’ve never known a world without smartphones, social media, or instant access to information. As a result, they are highly connected, socially conscious, and savvy consumers—and they’re quickly becoming a dominant force in both the workplace …
Winning the Loyalty of the Overlooked Generation… Generation X—those born between 1965 and 1980—may be the most overlooked generation in marketing. Sandwiched between Baby Boomers and Millennials, Gen Xers are often left out of mainstream marketing conversations. Yet they are in their prime earning years, often hold leadership roles, make major purchasing decisions (both personally …
How to Sell to the Generation That Still Buys Big… Born between 1946 and 1964, Baby Boomers are one of the most economically influential generations in the United States. They control over 50% of all U.S. household wealth, make up a significant portion of discretionary spenders, and aren’t shy about purchasing products or services that …
Marketing to multiple generations… presents the challenge of tailoring messages to resonate with distinct values, preferences, and communication styles, which can vary significantly across generations. Successfully navigating this requires understanding generational differences and adapting marketing tactics accordingly. Each generation has been shaped by unique historical events, economic climates, and technological advancements, which influence their values, priorities, …
How Our Desire for Immediate Results Shapes Societyand Our Workplace. In today’s fast-paced world, the expectation of instant gratification has become deeply ingrained in our daily lives. From the convenience of same-day delivery to the immediacy of social media likes, the desire for instant results is evident in almost every aspect of our society. This …
and a little personal nostalgia… Most of you know by now, that as the writer of the emails you receive and our monthly newsletter the inkdot, I like lists! And I like to read and write things that are inspiring and real and teach important truths. Wisdom that comes from experience is valuable. When we …
Elevate your marketing strategy. In the fast-paced world of marketing, where every message competes for attention, the goal for effective communication tools is unending. With everyone looking to the digital frenzy for answers, a humble yet powerful marketing tool often gets overlooked: the buckslip. Despite its unassuming nature, the buckslip holds immense potential to enhance …
Desktop Version/(Mobile Version use link below.) Canva is a graphic design tool with a user-friendly interface, making it easy for anyone to create designs. Here’s a step-by-step guide on how to use the desktop version of Canva. Canva is versatile but not as robust as In Design or Illustrator. Sign Up/Login: That’s it! You’ve now …
When it comes to producing an engaging brochure, you want something that gets people interested in holding, opening and reading it and how it’s folded can make a difference. Different folds serve different purposes and there are many in the printing world. The three most common are C Fold, Z Fold, and the Single Gate …
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Saving the Planet One Awkward Compost Bin at a Time. Going green is all the rage, and businesses are jumping on board faster than a squirrel on an unguarded picnic table. But let’s be honest—sometimes being eco-friendly feels like trying to fold a fitted sheet: confusing, frustrating, and occasionally ending in tears. Still, the planet is …
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