Life is in living color. Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Color is the leading influence when it comes to marketing. Color and …
When using the power of color psychology, you need to understand how each color affects your audience. What affects your audience affects your marketing. We will cover 5 colors this week and 5 additional colors next week. Here is a quick overview of 5 colors: Pink, Purple, Brown, Black, and White, and their meaning in the …
This week we will cover the next 5 colors and how they can affect your customers and how they will affect your marketing return. ROI in marketing is critical. Red , the color of energy and associated with movement and excitement. Makes your heart beat a little faster. Absolutely the wrong color for a baby’s room. …
This Blog will cover some basics that will help you make good color choices in your marketing. A Single Color also called Monochromatic If you decide to use a single color in varying shades, this can be a clean and interesting look. The most common colors for a monochromatic look are shades of blue or …
In the world of print, shells are preprinted items that feature images or text on paper, ready to be imprinted with static or variable data at a later date. A prime example of shells are business cards. So, when and why should you opt for shells? Shells are perfect when you want to maintain a …
Right off the bat, the primary difference between printing with a web presses or printing with a sheet-fed presses: web presses feed off a large roll of paper, while sheet-fed presses feed individual sheets of paper. No matter what you’re experience is with printing, you have perused countless catalogs, magazines, and other promotional marketing materials …
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