One of the most eye-catching direct mail pieces you can find is the folded self-mailer. Because this marketing piece is trifold, bifold or oblong it does not require an envelope. It is secured with either glue or tabs so your target market can immediately be wowed by the visuals. It is the perfect in-between solution …
We all use paper, lots of paper. From toilet paper, paper towels, Kleenex, diapers, paper bags, and cardboard boxes, just to name a few items. Then you add the envelopes, copy paper, marketing materials, and documents used in a multitude of businesses every day. With demand for paper increasing daily why do we have a …
Post I: About what you need to start a label project. Labels help you market. Post II: What method of printing suits your label. Labels give your customer information. As you peruse a product in the store or online, when you come across the perfect product, the first thing you see is the label. Where the …
When you are a manufacturer of consumer or industrial products one of the most important investments is your custom label. Why must your labels look and appeal to your target market? It becomes your branding. Along with Brand Recognition labels convey critical information to the consumer, where they will find instructions for use, Nutritional information, safety warnings, expiration dates, lot …
Life is in living color. Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Color is the leading influence when it comes to marketing. Color and …
When using the power of color psychology, you need to understand how each color affects your audience. What affects your audience affects your marketing. We will cover 5 colors this week and 5 additional colors next week. Here is a quick overview of 5 colors: Pink, Purple, Brown, Black, and White, and their meaning in the …
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