Also known as Gen Y Born around 1981 to 1996, Millennials are in the age range of 25 to 40. They are one of the 6 generations you are selling to. Each generation has its unique attributes, and each has some specific emotional components that you need to understand when marketing to them. Understanding each …
Boomers followed the “greatest generation,” and they haven’t done so badly themselves. Born in the years 1946-1964, Boomers swelled the country’s population in the post-WWII years and have the highest disposable income of any generation. According to the “Pew Research Center,” there are 74 million “Baby Boomers” currently living in the United States. That is …
Gen Z   Born 1997-2012 Ages 9-24 Have you ever watched a toddler playing on an iPad? As a Boomer, I struggle to figure out why my app won’t update. By age 5 this toddler will probably be far more tech-savvy than I’ll ever be. As Millennials are getting older, the Generation Z population is growing, …
Printing is a key element in your company branding and marketing communications. Knowing how and producing products that portray your company brand is key to your success. Like any other supplier for your business, the right printing company can make all the difference in success or failure. Choosing the printing company that is the perfect fit …
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