The Psychology of Color in Marketing,
Post I of IV

Life is in living color. Color is a meaningful constant for sighted people and it’s a powerful psychological tool.  By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Color is the leading influence when it comes to marketing. Color and …

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The Psychology of Color In Marketing (Post II of IV)

When using the power of color psychology, you need to understand how each color affects your audience. What affects your audience affects your marketing. We will cover 5 colors this week and 5 additional colors next week. Here is a quick overview of 5 colors: Pink, Purple, Brown, Black, and White, and their meaning in the …

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