Business Product Sell Sheets

What the heck is a sell sheet? A sell-sheet is a one-page sheet used in business, by sales, to attract attention to your product. Sell sheets are a way of showcasing the benefits of your idea in a succinct, static, compelling way. Look at them as one-page advertisements.  Use a Catchy, Bold Headline When someone …

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The Difference Between Promotional Products and Corporate Gifts

If you are the buyer of Promotional Products or Corporate Gifts, here are a few tips on understanding the difference. PRICE: Promotional Products will, ideally, cost you under $10.00 per piece since it’s considered a giveaway.  Corporate gifts will more than likely cost you $25.00 to $50.00 per individual gift, as they are a gift of …

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The History of Postcards

May 19, 1898, was the day US Congress passed the “Private Mailing Card Act,” allowing private publishers and printers to produce postcards.  They had to be labeled “Private Mailing Cards” until 1901, then they became known as “souvenir cards.” On December 1901, the Postmaster General issued Post Office Order No. 1447 which allowed the words …

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Direct Mail Marketing with Postcards

Choosing the right-sized postcard for your direct mail marketing campaign can be challenging.  Too small and it may be overlooked, too large and it not only costs more but you may have to fold it or it won’t fit into the mailbox. Then there is always the budget.  What sizes are approved postcards? There are …

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The Folded Self-Mailer. The perfect solution for your next direct mail piece.

One of the most eye-catching direct mail pieces you can find is the folded self-mailer.  Because this marketing piece is trifold, bifold or oblong it does not require an envelope.  It is secured with either glue or tabs so your target market can immediately be wowed by the visuals. It is the perfect in-between solution …

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