It is not uncommon to hear statements like: “Paper checks will likely be extinct by 2026.” Or “The remaining lifetime of checks is directly related to the death rate among citizens over age 65.” However, checks are still with us even though they have been declining since the 1990’s. The number of checks being written …
Submitted by: Kathi Rowzie, TwoSides August 31, 2021 According to Sifted, a leading logistics-data science platform, consumers whant sustainable shipping options, as eco-conscious consumers are on the rise, and they want to buy from brands committed to being part of the climate change solution. As e-commerce continues to boom, this news bodes well for the corrugated packaging industry, …
Submitted: Kathi Rowzie from Two Sides A recent study, about direct mail, released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both U.S. marketing professionals …
CHICAGO – June 9, 2021 – Submitted: Kathi Rowzie June 9, 2021 With physical stores closed during the pandemic, the boom in online shopping resulted in record numbers of packages arriving on consumers’ doorsteps. Along with all that merchandise came a growing awareness of the materials used to package and ship products, and the impact those materials …
Also known as Gen Y Born around 1981 to 1996, Millennials are in the age range of 25 to 40. They are one of the 6 generations you are selling to. Each generation has its unique attributes, and each has some specific emotional components that you need to understand when marketing to them. Understanding each …
Boomers followed the “greatest generation,” and they haven’t done so badly themselves. Born in the years 1946-1964, Boomers swelled the country’s population in the post-WWII years and have the highest disposable income of any generation. According to the “Pew Research Center,” there are 74 million “Baby Boomers” currently living in the United States. That is …
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