It is not uncommon to hear statements like: “Paper checks will likely be extinct by 2026.” Or “The remaining lifetime of checks is directly related to the death rate among citizens over age 65.” However, checks are still with us even though they have been declining since the 1990’s. The number of checks being written …
Submitted: Kathi Rowzie from Two Sides A recent study, about direct mail, released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both U.S. marketing professionals …
Print marketing in healthcare, when used along with digital marketing has been proven to be the best way to stand out in the crowded online world. Combining print marketing and digital marketing can be the perfect way to generate new leads and increase brand awareness in the healthcare sector. Patients have more options than ever …
Die-cutting is a finishing process that uses specialized machines and tools to convert stock material by cutting, forming, and shearing. In printing, die cuts are used to create custom shapes and designs. It starts with a part called, unsurprisingly, a die. A manufactured die is a specialized piece of wood and metal used to cut …
One of the most eye-catching direct mail pieces you can find is the folded self-mailer. Because this marketing piece is trifold, bifold or oblong it does not require an envelope. It is secured with either glue or tabs so your target market can immediately be wowed by the visuals. It is the perfect in-between solution …
We all use paper, lots of paper. From toilet paper, paper towels, Kleenex, diapers, paper bags, and cardboard boxes, just to name a few items. Then you add the envelopes, copy paper, marketing materials, and documents used in a multitude of businesses every day. With demand for paper increasing daily why do we have a …
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