Choosing the right-sized postcard for your direct mail marketing campaign can be challenging. Too small and it may be overlooked, too large and it not only costs more but you may have to fold it or it won’t fit into the mailbox. Then there is always the budget. What sizes are approved postcards? There are …
I am always amazed when I am approached by a salesperson who can’t wait to tell me all about the product or service they are selling – whether or not it is what I really need. It’s as if they believe if they tell me every feature, benefit, and detail about their product then surely, …
One of the most eye-catching direct mail pieces you can find is the folded self-mailer. Because this marketing piece is trifold, bifold or oblong it does not require an envelope. It is secured with either glue or tabs so your target market can immediately be wowed by the visuals. It is the perfect in-between solution …
Whether you’re mailing your latest brochure or leaving company information behind after a meeting, your brand is crucial. With a custom presentation folder you will make a huge difference in the way your company is perceived. In the marketing arena finding a way to say a lot in a small space is always a challenge. A presentation …
Post I: About what you need to start a label project. Labels help you market. Post II: What method of printing suits your label. Labels give your customer information. As you peruse a product in the store or online, when you come across the perfect product, the first thing you see is the label. Where the …
When you are a manufacturer of consumer or industrial products one of the most important investments is your custom label. Why must your labels look and appeal to your target market? It becomes your branding. Along with Brand Recognition labels convey critical information to the consumer, where they will find instructions for use, Nutritional information, safety warnings, expiration dates, lot …
© aLEXANDER CLARK PRINTING | An employee owned company
Powered by: www.transparentstrategies.com
