Outbound marketing is about reaching “out” to potential customers. Some marketing professionals see it as standing next to someone with a megaphone and yelling a message they do not want to hear. It’s what people think about when they hear the word “marketing” — cold calls, billboards, TV ads, radio ads, flyers, etc. … However, outbound …
INBOUND MARKETING, when your customer comes to you instead of you going out to find them. Where you see it: websites, blogs, eBooks, opt-in emails, SERP, (Search Engine Results Pages. These are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results …
A professional email signature can do wonders for your business. You should think of them as electronic business cards. It is a way to convey professionalism and increase brand recognition. A professional email signature provides important marketing content and maintains your organization’s legal compliance. WHAT IS AN EMAIL SIGNATURE? An email signature is a block …
“If you are not a brand, you are a commodity.” Philip Kotler – Are you struggling to brand your business. What is Branding? Branding is the process of creating a strong, positive perception of your company. It goes beyond just having a logo and a mission statement. Creative branding combines these elements with great design …
Why are the Paper Markets remaining extremely tight? Post-pandemic demand for graphic paper is outpacing an already thin global supply. All graphic paper grades and basis weights and finishes are oversold for Q4 with orders exceeding saleable capacity. All paper manufacturers have moved to an allocation/reservation system. Why? The main reasons for the decrease in paper supply …
Submitted: Kathi Rowzie from Two Sides A recent study, about direct mail, released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both U.S. marketing professionals …
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