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Why You Need A Strong Visual Identity and How it Effects Your Branding.

Marketing represents how branding communicates to its customers andhighlights the value of its products. It is the art of conveying a feeling or amessage that resonates with the target audience. As Sir Richard Branson rightly said, “branding demands commitment, the commitment to continually reinvent and strike chords with people to stir their emotions. It requires …

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Marketing Strategies for Home Professionals: Expert Tips

This post is from Porch.com with premission. Find out marketing strategies for the home professional. Denisse Garcia Being a home professional is an incredibly rewarding career. From a professional home builder to a professional home stager to everything in between, they’ve all got something in common, the desire to be successful. The moment to discover …

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Research Shows Importance of Printed Medical Brochures

In our increasingly digital world, some may think that printed medical brochures have outlived their usefulness. But research shows that even in today’s digital age, printed materials remain valuable educational tools for healthcare providers. According to data cited by the EPA, 67.4 tons of paper and paperboard municipal solid waste were generated in 2018, of …

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Business Product Sell Sheets

What the heck is a sell sheet? A sell-sheet is a one-page sheet used in business, by sales, to attract attention to your product. Sell sheets are a way of showcasing the benefits of your idea in a succinct, static, compelling way. Look at them as one-page advertisements.  Use a Catchy, Bold Headline When someone …

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The Difference Between Promotional Products and Corporate Gifts

If you are the buyer of Promotional Products or Corporate Gifts, here are a few tips on understanding the difference. PRICE: Promotional Products will, ideally, cost you under $10.00 per piece since it’s considered a giveaway.  Corporate gifts will more than likely cost you $25.00 to $50.00 per individual gift, as they are a gift of …

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The History of Postcards

May 19, 1898, was the day US Congress passed the “Private Mailing Card Act,” allowing private publishers and printers to produce postcards.  They had to be labeled “Private Mailing Cards” until 1901, then they became known as “souvenir cards.” On December 1901, the Postmaster General issued Post Office Order No. 1447 which allowed the words …

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