The Psychology of Color in Marketing (Post III of IV) This week we will cover the next 5 colors and how they can affect your customers. Red , the color of energy and associated with movement and excitement. Makes your heart beat a little faster. Absolutely the wrong color for a baby’s room. Wearing red …
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The Psychology of Color In Marketing (Post II of IV) When using the power of color psychology, you need to understand how each color affects your audience. We will cover 5 colors this week and 5 additional colors next week. Here is a quick overview of 5 colors: Pink, Purple, Brown, Black, and White, and …
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The Psychology of Color in Marketing, Post I of IV Life is in living color. Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Employ the …
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The Questionable Marriage of Digital and Offset Digital and offset, what is the difference and how do you know when to use each one for your project? As a print buyer, you need to understand the key differences between the two processes as it does affect pricing. The more thought-out decision the better results on …
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Are Your Envelopes Doing Their Job? How are you using your envelopes? It is no surprise business is the #1 user of envelopes, next to households. They use them to send bills, statements, checks, and communications with customers. However, business is discovering a more productive use for envelopes, direct mail marketing. If you have been …
Print Marketing, Alive and Well GOOD Print Marketing Note the word Good. As with any marketing, print must be executed correctly to be effective. Whether it is B2B or B2C you must know your customer, who is your target market. Successful marketing plans that use digital and print find response rates skyrocket. Marketers find …
What About Flyer’s and Brochure’s? The most attractive and crisp way of describing a business and its products is through a flyer or brochure. Put on your goggles and look at a flyer or brochure like a “wingman.” Your company’s “wingman.” You are leading your organization with specific goals and strategies. Just like the Blue …
Paper, Paper Everywhere! Look around you. What do you see? Maybe a notepad of paper, a sticky note, a box from Amazon? For sure if you walk out of your office, whether at home or in an office building you will find multiple pieces of paper. From the mail in your mailbox to the printed …
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