The Importance of a Loyal Employee Part I of II

The Importance of a Loyal Employee Part I of II In times of economic progress and a shortage in the labor market, the importance of loyalty for companies is getting ever greater, as competition for talent is increasing. A company naturally wants to retain talented employees. Companies are investing more time and money in employee development which …

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Paper Products Are Not a Major Contributor to Climate Change.

Paper Products Are Not a Major Contributor to Climate Change. Submitted: Kathi Rowzie, Two Sides, March 30, 2022 If you’ve been following Two Sides or other authoritative sources, you know that the paper products you use do not contribute in any major way to climate change. Why? Because most of the energy used to manufacture …

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The Return of Printed Catalogs

The Return of Printed Catalogs Reaching Consumers in an Environmentally Responsible Way By Kathi Rowzie, President, Two Sides North America After a sharp decline in 2020, printed catalogs are coming back in a big way. Market research firm Keypoint Intelligence reports that digital print volumes – the production method for most smaller-run catalogs – has …

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Packaging Preferences Unpacked

Packaging Preferences Unpacked CHICAGO – June 9, 2021 –  Submitted: Kathi Rowzie June 9, 2021 With physical stores closed during the pandemic, the boom in online shopping resulted in record numbers of packages arriving on consumers’ doorsteps. Along with all that merchandise came a growing awareness of the materials used to package and ship products, and the …

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Increased Consumer Interest in Direct Mail

Survey Reveals Increased Consumer Interest in Direct Mail, Other Traditional Media Channels Submitted: Kathi Rowzie from Two Sides A recent study released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. …

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Consumers Want Sustainable Shipping Options

Environmentally Indifferent Consumers Want Sustainable Shipping Options Submitted by: Kathi Rowzie, TwoSides August 31, 2021 According to Sifted, a leading logistics-data science platform, eco-conscious consumers are on the rise, and they want to buy from brands committed to being part of the climate change solution. As e-commerce continues to boom, this news bodes well for the corrugated packaging …

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Marketing to Gen Z

Marketing to Gen Z Gen Z    Born 1997-2012                                 Ages 9-24 Have you ever watched a toddler playing on an iPad?  As a Boomer, I struggle to figure out why my app won’t update.  By age 5 this toddler will probably be far more tech-savvy than I’ll ever be. As Millennials are getting older, the Generation …

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