The Importance of a Loyal Employee Part I of II In times of economic progress and a shortage in the labor market, the importance of loyalty for companies is getting ever greater, as competition for talent is increasing. A company naturally wants to retain talented employees. Companies are investing more time and money in employee development which …
Paper Products Are Not a Major Contributor to Climate Change. Submitted: Kathi Rowzie, Two Sides, March 30, 2022 If you’ve been following Two Sides or other authoritative sources, you know that the paper products you use do not contribute in any major way to climate change. Why? Because most of the energy used to manufacture …
Paper Products Are Not a Major Contributor to Climate Change. Read More »
The Return of Printed Catalogs Reaching Consumers in an Environmentally Responsible Way By Kathi Rowzie, President, Two Sides North America After a sharp decline in 2020, printed catalogs are coming back in a big way. Market research firm Keypoint Intelligence reports that digital print volumes – the production method for most smaller-run catalogs – has …
Checking Out Checks It is not uncommon to hear statements like: “Paper checks will likely be extinct by 2026.” Or “The remaining lifetime of the check is directly related to the death rate among citizens over age 65.” However, checks are still with us even though they have been declining since the 1990’s. The number …
Packaging Preferences Unpacked CHICAGO – June 9, 2021 – Submitted: Kathi Rowzie June 9, 2021 With physical stores closed during the pandemic, the boom in online shopping resulted in record numbers of packages arriving on consumers’ doorsteps. Along with all that merchandise came a growing awareness of the materials used to package and ship products, and the …
Survey Reveals Increased Consumer Interest in Direct Mail, Other Traditional Media Channels Submitted: Kathi Rowzie from Two Sides A recent study released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. …
Environmentally Indifferent Consumers Want Sustainable Shipping Options Submitted by: Kathi Rowzie, TwoSides August 31, 2021 According to Sifted, a leading logistics-data science platform, eco-conscious consumers are on the rise, and they want to buy from brands committed to being part of the climate change solution. As e-commerce continues to boom, this news bodes well for the corrugated packaging …
Marketing to Gen Z Gen Z Born 1997-2012 Ages 9-24 Have you ever watched a toddler playing on an iPad? As a Boomer, I struggle to figure out why my app won’t update. By age 5 this toddler will probably be far more tech-savvy than I’ll ever be. As Millennials are getting older, the Generation …
Marketing to the Boomer Generation Boomers: Born 1946-1964 Ages 57-75 According to the “Pew Research Center,” there are 74 million “Baby Boomers” currently living in the United States. That is down from 80 million in 2019. Although their population is closely trailed by Millennials, Boomers make up the majority of spending in the U.S. economy. …
Selling to Millennials Also known as Gen Y Understanding each audience helps us craft the right message on the right channels, and a deep demographic dive is especially important if young people comprise a big portion of the audience you market to. For marketers and business owners, understanding the nuances and personality quirks of each …
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