The Psychology of Color In Marketing (Post II of IV)

When using the power of color psychology, you need to understand how each color affects your audience. What affects your audience affects your marketing. We will cover 5 colors this week and 5 additional colors next week. Here is a quick overview of 5 colors: Pink, Purple, Brown, Black, and White, and their meaning in the …

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Are shells only good for Business Cards?

In the world of print, shells are preprinted items that feature images or text on paper, ready to be imprinted with static or variable data at a later date. A prime example of shells are business cards. So, when and why should you opt for shells? Shells are perfect when you want to maintain a …

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Sheet-Fed and Web Printing, What’s the Difference?

Right off the bat, the primary difference between printing with a web presses or printing with a sheet-fed presses: web presses feed off a large roll of paper, while sheet-fed presses feed individual sheets of paper. No matter what you’re experience is with printing, you have perused countless catalogs, magazines, and other promotional marketing materials …

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The Magic of Touch

Touch is the very first way we communicate with the world as a child. The sense of touch remains essential to the way we receive and transmit information. It is one of the most important ways we experience the world we live in. It goes without saying that the pandemic has impacted every one of …

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