Paper, Print, and Planning, the New PPP

We all use paper, lots of paper. From toilet paper, paper towels, Kleenex, diapers, paper bags, and cardboard boxes, just to name a few items.  Then you add the envelopes, copy paper, marketing materials, and documents used in a multitude of businesses every day.  With demand for paper increasing daily why do we have a …

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The Right Printing Company For You!

Printing is a key element in your company branding and marketing communications.  Knowing how and producing products that portray your company brand is key to your success. Like any other supplier for your business, the right printing company can make all the difference in success or failure.  Choosing the printing company that is the perfect fit …

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The When, Where, What and Why About Labels (Post II of II)

When¬†you are a manufacturer of consumer or industrial products one of the most important investments is your custom label.¬†¬†Why¬†must your labels look and appeal to your target market? ¬†It becomes your branding.¬† Along with Brand Recognition labels convey critical information to the consumer,¬†where¬†they will find instructions for use, Nutritional information, safety warnings, expiration dates, lot …

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The Psychology of Color in Marketing,
Post I of IV

Life is in living color. Color is a meaningful constant for sighted people and it‚Äôs a powerful psychological tool.¬† By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Color is the leading influence when it comes to marketing. Color and …

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The Psychology of Color In Marketing (Post II of IV)

When using the power of color psychology, you need to understand how each color affects your audience.¬†What affects your audience affects your marketing. We will cover 5 colors this week and 5 additional colors next week. Here is a quick overview of 5 colors: Pink, Purple, Brown, Black, and White, and their meaning in the …

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