May 19, 1898, was the day US Congress passed the “Private Mailing Card Act,” allowing private publishers and printers to produce postcards. They had to be labeled “Private Mailing Cards” until 1901, then they became known as “souvenir cards.” On December 1901, the Postmaster General issued Post Office Order No. 1447 which allowed the words …
Choosing the right-sized postcard for your direct mail marketing campaign can be challenging. Too small and it may be overlooked, too large and it not only costs more but you may have to fold it or it won’t fit into the mailbox. Then there is always the budget. What sizes are approved postcards? There are …
I am always amazed when I am approached by a salesperson who can’t wait to tell me all about the product or service they are selling – whether or not it is what I really need. It’s as if they believe if they tell me every feature, benefit, and detail about their product then surely, …
Die-cutting is a finishing process that uses specialized machines and tools to convert stock material by cutting, forming, and shearing. In printing, die cuts are used to create custom shapes and designs. It starts with a part called, unsurprisingly, a die. A manufactured die is a specialized piece of wood and metal used to cut …
One of the most eye-catching direct mail pieces you can find is the folded self-mailer. Because this marketing piece is trifold, bifold or oblong it does not require an envelope. It is secured with either glue or tabs so your target market can immediately be wowed by the visuals. It is the perfect in-between solution …
Whether you’re mailing your latest brochure or leaving company information behind after a meeting, your brand is crucial. With a custom presentation folder you will make a huge difference in the way your company is perceived. In the marketing arena finding a way to say a lot in a small space is always a challenge. A presentation …
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