Look around you. What do you see? Maybe a notepad of paper, a sticky note, a box from Amazon? For sure if you walk out of your office, whether at home or in an office building you will find multiple pieces of paper. From the mail in your mailbox to the printed receipt you get …
The most attractive and crisp way of describing a business and its products is through a flyer or brochure. Put on your goggles and look at a flyer or brochure like a “wingman.” Your company’s “wingman.” You are leading your organization with specific goals and strategies. Just like the Blue Angels fly in formation with specific …
GOOD Print Marketing Note the word Good. As with any marketing, print must be executed correctly to be effective. Whether it is B2B or B2C you must know your customer, who is your target market. Successful marketing plans that use digital and print find response rates skyrocket. Marketers find the once crowded, now sparse mailbox is …
Digital and offset, what is the difference and how do you know when to use each one for your project? As a print buyer, you need to understand the key differences between the two processes as it does affect pricing. The more thought-out decision the better results on your printing project. Offset printing utilizes aluminum-based plates …
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