Print marketing in healthcare, when used along with digital marketing has been proven to be the best way to stand out in the crowded online world. Combining print marketing and digital marketing can be the perfect way to generate new leads and increase brand awareness in the healthcare sector. Patients have more options than ever …
What the heck is a sell sheet? A sell-sheet is a one-page sheet used in business, by sales, to attract attention to your product. Sell sheets are a way of showcasing the benefits of your idea in a succinct, static, compelling way. Look at them as one-page advertisements. Use a Catchy, Bold Headline When someone …
If you are the buyer of Promotional Products or Corporate Gifts, here are a few tips on understanding the difference. PRICE: Promotional Products will, ideally, cost you under $10.00 per piece since it’s considered a giveaway. Corporate gifts will more than likely cost you $25.00 to $50.00 per individual gift, as they are a gift of …
May 19, 1898, was the day US Congress passed the “Private Mailing Card Act,” allowing private publishers and printers to produce postcards. They had to be labeled “Private Mailing Cards” until 1901, then they became known as “souvenir cards.” On December 1901, the Postmaster General issued Post Office Order No. 1447 which allowed the words …
Choosing the right-sized postcard for your direct mail marketing campaign can be challenging. Too small and it may be overlooked, too large and it not only costs more but you may have to fold it or it won’t fit into the mailbox. Then there is always the budget. What sizes are approved postcards? There are …
I am always amazed when I am approached by a salesperson who can’t wait to tell me all about the product or service they are selling – whether or not it is what I really need. It’s as if they believe if they tell me every feature, benefit, and detail about their product then surely, …
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