I am always amazed when I am approached by a salesperson who can’t wait to tell me all about the product or service they are selling – whether or not it is what I really need. It’s as if they believe if they tell me every feature, benefit, and detail about their product then surely, …
Die-cutting is a finishing process that uses specialized machines and tools to convert stock material by cutting, forming, and shearing. In printing, die cuts are used to create custom shapes and designs. It starts with a part called, unsurprisingly, a die. A manufactured die is a specialized piece of wood and metal used to cut …
One of the most eye-catching direct mail pieces you can find is the folded self-mailer. Because this marketing piece is trifold, bifold or oblong it does not require an envelope. It is secured with either glue or tabs so your target market can immediately be wowed by the visuals. It is the perfect in-between solution …
Whether you’re mailing your latest brochure or leaving company information behind after a meeting, your brand is crucial. With a custom presentation folder you will make a huge difference in the way your company is perceived. In the marketing arena finding a way to say a lot in a small space is always a challenge. A presentation …
We all use paper, lots of paper. From toilet paper, paper towels, Kleenex, diapers, paper bags, and cardboard boxes, just to name a few items. Then you add the envelopes, copy paper, marketing materials, and documents used in a multitude of businesses every day. With demand for paper increasing daily why do we have a …
Printing is a key element in your company branding and marketing communications. Knowing how and producing products that portray your company brand is key to your success. Like any other supplier for your business, the right printing company can make all the difference in success or failure. Choosing the printing company that is the perfect fit …
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Alexander Clark Printing accepts monetary compensation through affiliate links, advertising, and sponsored collaborations in partnership with various brands. Posts and advertisements containing affiliate links can generate a commission on purchases made by clicking directly from this blog to the affiliate. Note that NOT ALL links published on this blog are affiliate links. ACP is particular about endorsing any product and only do so when truly a fan of the quality and results of the product. Providing honest and candid articles is the foundation of the relationship with our customers and readers and one of the main reasons businesses turn to the ACP blog for information.
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