The Psychology of Color in Marketing, Post I of IV Life is in living color. Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Employ the …
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Are Your Envelopes Doing Their Job? How are you using your envelopes? It is no surprise business is the #1 user of envelopes, next to households. They use them to send bills, statements, checks, and communications with customers. However, business is discovering a more productive use for envelopes, direct mail marketing. If you have been …
Print Marketing, Alive and Well GOOD Print Marketing Note the word Good. As with any marketing, print must be executed correctly to be effective. Whether it is B2B or B2C you must know your customer, who is your target market. Successful marketing plans that use digital and print find response rates skyrocket. Marketers find …
What About Flyer’s and Brochure’s? The most attractive and crisp way of describing a business and its products is through a flyer or brochure. Put on your goggles and look at a flyer or brochure like a “wingman.” Your company’s “wingman.” You are leading your organization with specific goals and strategies. Just like the Blue …
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