Marketing Across Generations

Bringing It All Together A Generational Approach to Marketing That Builds Real Connections We all live in this wonderfully quirky box called Earth. From the Baby Boomers who still remember rotary phones, to Gen Z who think email is “kind of old school,” we’re all just humans trying to make sense of the world, wanting …

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How to Market and Sell to Gen Z: Reaching the Most Connected Generation Yet.

Born between 1997 and 2012, Gen Z is the first generation to grow up entirely in the digital age. They’ve never known a world without smartphones, social media, or instant access to information. As a result, they are highly connected, socially conscious, and savvy consumers—and they’re quickly becoming a dominant force in both the workplace …

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How to Use Canva

Desktop Version/(Mobile Version use link below.) Canva is a graphic design tool with a user-friendly interface, making it easy for anyone to create designs. Here’s a step-by-step guide on how to use the desktop version of Canva. Canva is versatile but not as robust as In Design or Illustrator. Sign Up/Login: That’s it! You’ve now …

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ENVELOPE BASICS

EVERYTHING YOU NEED TO KNOW ABOUT ENVELOPES! Click on the link and download a .pdf of Envelope Basics. Everything from measuring, to terms. Learn about envelope openings, flaps, seams, closures, special features, printing, paper, and windows. Be sure to see our “standard” envelope chart and the information on qualifying for USPS automation rates. Remember: envelopes …

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QR Codes and Adoption By Age.

QR codes are a versatile tool that has found its way into the lives of people of all ages. However, the degree of adoption and usage varies depending on various factors such as demographics, technological familiarity, and specific contexts. Let’s delve into how different age groups tend to utilize QR codes. The younger generations, including …

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QR Codes in Marketing and Print.

QR codes have revolutionized the way marketers engage with their target audience by seamlessly connecting the physical and digital worlds. These versatile codes offer a plethora of benefits and opportunities for marketers to effectively reach their customers. Let’s delve deeper into how QR codes are used in marketing: Link to Websites and Landing Pages: QR …

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