Choosing the right-sized postcard for your direct mail marketing campaign can be challenging. Too small and it may be overlooked, too large and it not only costs more but you may have to fold it or it won’t fit into the mailbox. Then there is always the budget. What sizes are approved postcards? There are …
One of the most eye-catching direct mail pieces you can find is the folded self-mailer. Because this marketing piece is trifold, bifold or oblong it does not require an envelope. It is secured with either glue or tabs so your target market can immediately be wowed by the visuals. It is the perfect in-between solution …
Post I: About what you need to start a label project. Labels help you market. Post II: What method of printing suits your label. Labels give your customer information. As you peruse a product in the store or online, when you come across the perfect product, the first thing you see is the label. Where the …
When you are a manufacturer of consumer or industrial products one of the most important investments is your custom label. Why must your labels look and appeal to your target market? It becomes your branding. Along with Brand Recognition labels convey critical information to the consumer, where they will find instructions for use, Nutritional information, safety warnings, expiration dates, lot …
Life is in living color. Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Color is the leading influence when it comes to marketing. Color and …
When using the power of color psychology, you need to understand how each color affects your audience. What affects your audience affects your marketing. We will cover 5 colors this week and 5 additional colors next week. Here is a quick overview of 5 colors: Pink, Purple, Brown, Black, and White, and their meaning in the …
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