When you are a manufacturer of consumer or industrial products one of the most important investments is your custom label. Why must your labels look and appeal to your target market? It becomes your branding. Along with Brand Recognition labels convey critical information to the consumer, where they will find instructions for use, Nutritional information, safety warnings, expiration dates, lot …
Life is in living color. Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Color is the leading influence when it comes to marketing. Color and …
When using the power of color psychology, you need to understand how each color affects your audience. What affects your audience affects your marketing. We will cover 5 colors this week and 5 additional colors next week. Here is a quick overview of 5 colors: Pink, Purple, Brown, Black, and White, and their meaning in the …
This week we will cover the next 5 colors and how they can affect your customers and how they will affect your marketing return. ROI in marketing is critical. Red , the color of energy and associated with movement and excitement. Makes your heart beat a little faster. Absolutely the wrong color for a baby’s room. …
This Blog will cover some basics that will help you make good color choices in your marketing. A Single Color also called Monochromatic If you decide to use a single color in varying shades, this can be a clean and interesting look. The most common colors for a monochromatic look are shades of blue or …
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