Outbound marketing is about reaching “out” to potential customers. Some marketing professionals see it as standing next to someone with a megaphone and yelling a message they do not want to hear. It’s what people think about when they hear the word “marketing” — cold calls, billboards, TV ads, radio ads, flyers, etc. … However, outbound …
INBOUND MARKETING, when your customer comes to you instead of you going out to find them. Where you see it: websites, blogs, eBooks, opt-in emails, SERP, (Search Engine Results Pages. These are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results …
A professional email signature can do wonders for your business. You should think of them as electronic business cards. It is a way to convey professionalism and increase brand recognition. A professional email signature provides important marketing content and maintains your organization’s legal compliance. WHAT IS AN EMAIL SIGNATURE? An email signature is a block …
The storm of COVID 19 has touched us all. The aftershocks are still reaching deep into the core of how business is done. How do we minimize the challenges experienced by this storm? COW AND BUFFALO RESPOND DIFFERENTLY TO STORMS. The Rocky Mountains is one of the few places in the world where there are …
Making the Environmental Case for Paper. Ben Franklin, the father of the Postal Service. By Kathi Rowzie, President, Two Sides North America This article was originally published in the March/April 2022 edition of Mailing Systems Technology Magazine. Mail center professionals, who already operate in a challenging business environment, are increasingly faced with the task of responding …
“If you are not a brand, you are a commodity.” Philip Kotler – Are you struggling to brand your business. What is Branding? Branding is the process of creating a strong, positive perception of your company. It goes beyond just having a logo and a mission statement. Creative branding combines these elements with great design …
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