ACP LIBRARY OF FLIP BOOKS (and .pdf downloads)
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Know How to Prepare You File For Print!
Some useful tips when sending a file to be printed. Either printed digital or offset, this will ensure a smooth process for your project. Process Color This is a color separation method that uses percentages of Cyan, Magenta, Yellow, and BlacK overlying each other to create a full-color composite. This allows the full range of …
Consumer Attitudes About Paper Products
Attitudes are improving about paper products. Submitted: Kathi Rowzie April 22, 2023 DAYTON, Ohio – April 27, 2023 – As U.S. consumers become increasingly aware of the environmental impacts of the products they use every day, there remains a wide gap between perception and reality when it comes to the sustainability of paper products – but the …
Adding Soul to Your Printed Piece, the Magic of Marketing
When marketing, you give ink a soul. As the printer, we must help you bring soul to your printed piece through design. Just as when you learn the recipe of writing, you can write anything. If you learn the technique to print and marketing, you can print what is written, but can you give the …
What is going on with Warehouse Capacity and the Supply Chain?
As major retailers Walmart and Target deal with waning demand from the consumer in some categories, warehouse capacity remains tight across the U.S. and inventories continue to pile up. As the supply chain appears to me struggling, how is warehouse capacity helping or hearting? Who would have dreamed? In 2020, there were roughly 19,900 warehouse jobs …
Why You Need A Strong Visual Identity and How it Effects Your Branding.
Marketing represents how branding communicates to its customers andhighlights the value of its products. It is the art of conveying a feeling or amessage that resonates with the target audience. As Sir Richard Branson rightly said, “branding demands commitment, the commitment to continually reinvent and strike chords with people to stir their emotions. It requires …
