The Difference Between Promotional Products and Corporate Gifts

If you are the buyer of Promotional Products or Corporate Gifts, here are a few tips on understanding the difference. PRICE: Promotional Products will, ideally, cost you under $10.00 per piece since it’s considered a giveaway.  Corporate gifts will more than likely cost you $25.00 to $50.00 per individual gift, as they are a gift of …

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Direct Mail Marketing with Postcards

Choosing the right-sized postcard for your direct mail marketing campaign can be challenging.  Too small and it may be overlooked, too large and it not only costs more but you may have to fold it or it won’t fit into the mailbox. Then there is always the budget.  What sizes are approved postcards? There are …

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LISTEN, how to improve your sales.

I am always amazed when I am approached by a salesperson who can’t wait to tell me all about the product or service they are selling – whether or not it is what I really need. It’s as if they believe if they tell me every feature, benefit, and detail about their product then surely, …

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The Folded Self-Mailer. The perfect solution for your next direct mail piece.

One of the most eye-catching direct mail pieces you can find is the folded self-mailer.  Because this marketing piece is trifold, bifold or oblong it does not require an envelope.  It is secured with either glue or tabs so your target market can immediately be wowed by the visuals. It is the perfect in-between solution …

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Building Your Brand With Presentation Folders

Whether you’re mailing your latest brochure or leaving company information behind after a meeting, your brand is crucial. With a custom presentation folder you will make a huge difference in the way your company is perceived.  In the marketing arena finding a way to say a lot in a small space is always a challenge.  A presentation …

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