Marsha Nix 
How to Sell to the Generation That Still Buys Big… Born between 1946 and 1964, Baby Boomers are one of the most economically influential generations in the United States. They control over 50% of all U.S. household wealth, make up a significant portion of discretionary spenders, and aren’t shy about purchasing products or services that …
Marketing to multiple generations… presents the challenge of tailoring messages to resonate with distinct values, preferences, and communication styles, which can vary significantly across generations. Successfully navigating this requires understanding generational differences and adapting marketing tactics accordingly. Each generation has been shaped by unique historical events, economic climates, and technological advancements, which influence their values, priorities, …
Saving the Planet One Awkward Compost Bin at a Time. Going green is all the rage, and businesses are jumping on board faster than a squirrel on an unguarded picnic table. But let’s be honest—sometimes being eco-friendly feels like trying to fold a fitted sheet: confusing, frustrating, and occasionally ending in tears. Still, the planet is …
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