Packages and Your Packaging Preferences Unpacked

CHICAGO – June 9, 2021 –  Submitted: Kathi Rowzie June 9, 2021 With physical stores closed during the pandemic, the boom in online shopping resulted in record numbers of packages arriving on consumers’ doorsteps. Along with all that merchandise came a growing awareness of the materials used to package and ship products, and the impact those materials …

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Selling to Millennials

Also known as Gen Y Born around 1981 to 1996, Millennials are in the age range of 25 to 40.  They are one of the 6 generations you are selling to.  Each generation has its unique attributes, and each has some specific emotional components that you need to understand when marketing to them. Understanding each …

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Marketing to the Boomer Generation

Boomers followed the “greatest generation,” and they haven’t done so badly themselves.  Born in the years 1946-1964, Boomers swelled the country’s population in the post-WWII years and have the highest disposable income of any generation.  According to the “Pew Research Center,” there are 74 million “Baby Boomers” currently living in the United States.  That is …

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Marketing to Gen Z

Gen Z    Born 1997-2012  Ages 9-24 Have you ever watched a toddler playing on an iPad?  As a Boomer, I struggle to figure out why my app won’t update.  By age 5 this toddler will probably be far more tech-savvy than I’ll ever be. As Millennials are getting older, the Generation Z population is growing, …

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Print Marketing for the Healthcare Industry

Print marketing in healthcare, when used along with digital marketing has been proven to be the best way to stand out in the crowded online world.  Combining print marketing and digital marketing can be the perfect way to generate new leads and increase brand awareness in the healthcare sector. Patients have more options than ever …

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Business Product Sell Sheets

What the heck is a sell sheet? A sell-sheet is a one-page sheet used in business, by sales, to attract attention to your product. Sell sheets are a way of showcasing the benefits of your idea in a succinct, static, compelling way. Look at them as one-page advertisements.  Use a Catchy, Bold Headline When someone …

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