Marsha Nix 
Boomers followed the “greatest generation,” and they haven’t done so badly themselves. Born in the years 1946-1964, Boomers swelled the country’s population in the post-WWII years and have the highest disposable income of any generation. According to the “Pew Research Center,” there are 74 million “Baby Boomers” currently living in the United States. That is …
Gen Z Born 1997-2012 Ages 9-24 Have you ever watched a toddler playing on an iPad? As a Boomer, I struggle to figure out why my app won’t update. By age 5 this toddler will probably be far more tech-savvy than I’ll ever be. As Millennials are getting older, the Generation Z population is growing, …
Print marketing in healthcare, when used along with digital marketing has been proven to be the best way to stand out in the crowded online world. Combining print marketing and digital marketing can be the perfect way to generate new leads and increase brand awareness in the healthcare sector. Patients have more options than ever …
What the heck is a sell sheet? A sell-sheet is a one-page sheet used in business, by sales, to attract attention to your product. Sell sheets are a way of showcasing the benefits of your idea in a succinct, static, compelling way. Look at them as one-page advertisements. Use a Catchy, Bold Headline When someone …
If you are the buyer of Promotional Products or Corporate Gifts, here are a few tips on understanding the difference. PRICE: Promotional Products will, ideally, cost you under $10.00 per piece since it’s considered a giveaway. Corporate gifts will more than likely cost you $25.00 to $50.00 per individual gift, as they are a gift of …
May 19, 1898, was the day US Congress passed the “Private Mailing Card Act,” allowing private publishers and printers to produce postcards. They had to be labeled “Private Mailing Cards” until 1901, then they became known as “souvenir cards.” On December 1901, the Postmaster General issued Post Office Order No. 1447 which allowed the words …
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