The Psychology of Color in Marketing, Post I

Life is in living color. Color is a meaningful constant for sighted people and it’s a powerful psychological tool.  By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.

Employ the latest color psychology in all facets of marketing and particularly in logo design, website design, the cover of a book, or the package of a product

Color is that first flash seen on your website.  It is important to remember that color is also the first thing registered by a person who got to your website.  If it is pleasing, they will read on, if it’s displeasing you may lose them in a nano second.  A good rule of thumb is to select your background color and then select two other colors. 

Selecting colors for a flyer, brochure or mail piece is important.  Knowing how to print those colors, how to do color management on a press, takes knowledge and experience.  Alexander Clark Print can help you with your “color management”. Our Sales consultants can assist you in “color psychology” for your next color project.

Next weeks post will give a quick overview of colors and their meaning. Do you use color in your marketing?