This Blog will cover some basics that will help you make good color choices in your marketing.
A Single Color also called Monochromatic
If you decide to use a single color in varying shades, this can be a clean and interesting look. The most common colors for a monochromatic look are shades of blue or green as they can give a soothing and pleasing effect to the eye.
Complimentary Colors
High contrasting colors, which will be the colors directly opposite from one another on the color wheel such as pink and lime green. Can be pleasing to the eye and puts a warm color with a cool color.
Three Colors
This is popular with website designers. It is common to use three colors spaced from each other around the color wheel. Allows for a harmonious color scheme.
When deciding on which colors to use together be sure you understand the culture of your audience. As with any other language, color can be misrepresented and can lead to a negative attitude or feeling about your product. Our goal at Alexander Clark Printing is to guide and help you, reach your marketing goals with color selection, design, and quality production.
