The Psychology of Color in Marketing,
Post I of IV

Life is in living color. Color is a meaningful constant for sighted people and it’s a powerful psychological tool.  By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Color is the leading influence when it comes to marketing. Color and …

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The Psychology of Color In Marketing (Post II of IV)

When using the power of color psychology, you need to understand how each color affects your audience. What affects your audience affects your marketing. We will cover 5 colors this week and 5 additional colors next week. Here is a quick overview of 5 colors: Pink, Purple, Brown, Black, and White, and their meaning in the …

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The Magic of Touch

Touch is the very first way we communicate with the world as a child. The sense of touch remains essential to the way we receive and transmit information. It is one of the most important ways we experience the world we live in. It goes without saying that the pandemic has impacted every one of …

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Are Your Envelopes Doing Their Job?

How are you using your envelopes?  It is no surprise business is the #1 user of envelopes, next to households.  They use them to send bills, statements,  checks, and communications with customers.  However, business is discovering a more productive use for envelopes, direct mail marketing.  If you have been the buyer of envelopes or the …

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