Outbound Marketing

Outbound marketing is about reaching “out” to potential customers. Some marketing professionals see it as standing next to someone with a megaphone and yelling a message they do not want to hear. It’s what people think about when they hear the word “marketing” — cold calls, billboards, TV ads, radio ads, flyers, etc. … However, outbound …

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Why do you need a professional email signature?

A professional email signature can do wonders for your business.  You should think of them as electronic business cards.  It is a way to convey professionalism and increase brand recognition.  A professional email signature provides important marketing content and maintains your organization’s legal compliance. WHAT IS AN EMAIL SIGNATURE? An email signature is a block …

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Your Mission is to Inspire. 3 Tips for Branding.

“If you are not a brand, you are a commodity.”  Philip Kotler – Are you struggling to brand your business. What is Branding? Branding is the process of creating a strong, positive perception of your company. It goes beyond just having a logo and a mission statement. Creative branding combines these elements with great design …

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Surviving the Paper Storm

Why are the Paper Markets remaining extremely tight? Post-pandemic demand for graphic paper is outpacing an already thin global supply. All graphic paper grades and basis weights and finishes are oversold for Q4 with orders exceeding saleable capacity. All paper manufacturers have moved to an allocation/reservation system. Why? The main reasons for the decrease in paper supply …

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