Boomers followed the âgreatest generation,â and they havenât done so badly themselves. Born in the years 1946-1964, Boomers swelled the countryâs population in the post-WWII years and have the highest disposable income of any generation. According to the âPew Research Center,â there are 74 million âBaby Boomersâ currently living in the United States. That is …
Gen ZÂ Â Â Born 1997-2012Â Ages 9-24 Have you ever watched a toddler playing on an iPad? As a Boomer, I struggle to figure out why my app wonât update. By age 5 this toddler will probably be far more tech-savvy than Iâll ever be. As Millennials are getting older, the Generation Z population is growing, …
Print marketing in healthcare, when used along with digital marketing has been proven to be the best way to stand out in the crowded online world. Combining print marketing and digital marketing can be the perfect way to generate new leads and increase brand awareness in the healthcare sector. Patients have more options than ever …
What the heck is a sell sheet? A sell-sheet is a one-page sheet used in business, by sales, to attract attention to your product. Sell sheets are a way of showcasing the benefits of your idea in a succinct, static, compelling way. Look at them as one-page advertisements. Use a Catchy, Bold Headline When someone …
If you are the buyer of Promotional Products or Corporate Gifts, here are a few tips on understanding the difference. PRICE: Promotional Products will, ideally, cost you under $10.00 per piece since itâs considered a giveaway. Corporate gifts will more than likely cost you $25.00 to $50.00 per individual gift, as they are a gift of …
Choosing the right-sized postcard for your direct mail marketing campaign can be challenging. Too small and it may be overlooked, too large and it not only costs more but you may have to fold it or it wonât fit into the mailbox. Then there is always the budget. What sizes are approved postcards? There are …
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