A professional email signature can do wonders for your business. You should think of them as electronic business cards. It is a way to convey professionalism and increase brand recognition. A professional email signature provides important marketing content and maintains your organization’s legal compliance. WHAT IS AN EMAIL SIGNATURE? An email signature is a block …
“If you are not a brand, you are a commodity.” Philip Kotler – Are you struggling to brand your business. What is Branding? Branding is the process of creating a strong, positive perception of your company. It goes beyond just having a logo and a mission statement. Creative branding combines these elements with great design …
Why are the Paper Markets remaining extremely tight? Post-pandemic demand for graphic paper is outpacing an already thin global supply. All graphic paper grades and basis weights and finishes are oversold for Q4 with orders exceeding saleable capacity. All paper manufacturers have moved to an allocation/reservation system. Why? The main reasons for the decrease in paper supply …
Submitted: Kathi Rowzie from Two Sides A recent study, about direct mail, released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both U.S. marketing professionals …
CHICAGO – June 9, 2021 – Submitted: Kathi Rowzie June 9, 2021 With physical stores closed during the pandemic, the boom in online shopping resulted in record numbers of packages arriving on consumers’ doorsteps. Along with all that merchandise came a growing awareness of the materials used to package and ship products, and the impact those materials …
Also known as Gen Y Born around 1981 to 1996, Millennials are in the age range of 25 to 40. They are one of the 6 generations you are selling to. Each generation has its unique attributes, and each has some specific emotional components that you need to understand when marketing to them. Understanding each …
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