Winning the Loyalty of the Overlooked Generation… Generation X—those born between 1965 and 1980—may be the most overlooked generation in marketing. Sandwiched between Baby Boomers and Millennials, Gen Xers are often left out of mainstream marketing conversations. Yet they are in their prime earning years, often hold leadership roles, make major purchasing decisions (both personally …
Marketing to multiple generations… presents the challenge of tailoring messages to resonate with distinct values, preferences, and communication styles, which can vary significantly across generations. Successfully navigating this requires understanding generational differences and adapting marketing tactics accordingly. Each generation has been shaped by unique historical events, economic climates, and technological advancements, which influence their values, priorities, …
Saving the Planet One Awkward Compost Bin at a Time. Going green is all the rage, and businesses are jumping on board faster than a squirrel on an unguarded picnic table. But let’s be honest—sometimes being eco-friendly feels like trying to fold a fitted sheet: confusing, frustrating, and occasionally ending in tears. Still, the planet is …
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