“If you are not a brand, you are a commodity.” Philip Kotler
What is Branding?
Branding is the process of creating a strong, positive perception of your company. Creative branding combines elements like logo, mission statement, and great design to communicate to your target market who you are. Branding also communicates your values and a promise.
“When you look at a brand, you see a promise.” Jim Mullen
3 Tips for Branding
Consistency: How do you communicate with staff and customers? Consistency is what allows you to grow your business; it is the underlying secret sauce to all your strategy and your day-to-day operations.
Engage: Touch is the very first thing we experience as a child. Engage staff and customers with their eyes, ears, and touch. Engage with print.
Inspire: You are not here to be average. You are here to be awesome! How do you fill your staff and customers with the ability to do something creative? A brand is an expression of your staff and customers’ loyalty and trust.
“Brand is just a perception; perception will match reality over time.” Elon Musk
Takeaway, what do you want your customers to remember?
Inspire, get staff and customers excited about what’s to come.
Action, the secret of getting ahead is getting started.
“What could we accomplish if we knew we could not fail?” Eleanor Roosevelt
Meeting each other is the beginning.
Listening to each other is progress.
Working together is success.
