Marketing represents how a brand communicates to its customers and highlights the value of its products.

Communicate a feeling or a message.

Marketing represents how a brand communicates to its customers and highlights the value of its products.

“Branding demands commitment; commitment to continually re-invent; striking chords with people to stir their emotions; and commitment to imagination.  It is easy to be cynical about such things, much harder to be successful.”  Sr. Richard Branson

Consistent Branding

A consistent brand will be 4x more likely to have strong brand visibility than inconsistent brands.  Communicating a particular feeling or message without words is a powerful tool for telling your company’s story.

What is Visual Identity?

It is a visible representation of a brand, from the logo and colors to the website and “storefront.”  It encompasses everything you can see in connection to a company.


Visual identity helps create an emotional connection with customers, which leads 57% of customers to increase spending. Consistent visuals unify a brand’s messaging, so people instantly recognize the company across all channels.  Visual identity can boost brand awareness and make people more likely to purchase, especially since 64% of customers want brands to connect to them.  

Visual Identity VS Brand Identity

Brand identity is the personality of your business, It gives customers the feelings they associate with your company, and what it is made up of.

Visual identity is the visible expression of that personality.  It focuses on how your company is visually represented.  Think of a person who is outgoing and creative (brand) and is known for wearing eccentric outfits and jewelry (visual).  Designers and creatives oversee Visual Identity.  Marketers and branding teams oversee the Brand Identity.

Create a Story

People remember stories more than facts.  Incorporate your values into your visuals. The key is to show, not tell.

Stay Consistent

Consistency is the most important factor when building a brand. Create a brand style guide. Cater your visuals to the medium you are using. (Print and/or digital)

“Your business is the body. Your brand is the soul.”  Ashley Chymly

4-C Model of Messaging


Does your audience get the main idea, the point of your message?

            Make it clear

            Repetition helps

            Keep it simple


Does the message have significance for your audience? Does it trigger an emotional response?


Above all, your audience needs to understand WHY you do what you do.


You want your audience to “catch” the message: run with it and spread it around. The message must be energetic, new, different, and memorable.





How can we help you with your visual identity?  Let’s talk. 

Alexander Clark Printing is helping change business printing one ink spot at a time. 

Printed documents run business.  Words on a page communicate with your staff and customers. 

Alexander Clark can supply you with your promotional products, from pens to stress balls, from mugs to wrist bands.

When done right, direct mail marketing can work with your other channels, like digital marketing, to make your business stand out. 

 Printing on the envelope is your opportunity to add color, personality, and in some cases, life to your envelope. Which one you choose can depend on the kind of mailing you are doing, the size of your mailing and your budget.

 Alexander Clark Printing can manage your documents. Our technologies empower our clients, streamline processes, lower costs, improve service levels.