Bringing It All Together A Generational Approach to Marketing That Builds Real Connections We all live in this wonderfully quirky box called Earth. From the Baby Boomers who still remember rotary phones, to Gen Z who think email is “kind of old school,” we’re all just humans trying to make sense of the world, wanting …
Born between 1997 and 2012, Gen Z is the first generation to grow up entirely in the digital age. They’ve never known a world without smartphones, social media, or instant access to information. As a result, they are highly connected, socially conscious, and savvy consumers—and they’re quickly becoming a dominant force in both the workplace …
Winning the Loyalty of the Overlooked Generation… Generation X—those born between 1965 and 1980—may be the most overlooked generation in marketing. Sandwiched between Baby Boomers and Millennials, Gen Xers are often left out of mainstream marketing conversations. Yet they are in their prime earning years, often hold leadership roles, make major purchasing decisions (both personally …
How to Sell to the Generation That Still Buys Big… Born between 1946 and 1964, Baby Boomers are one of the most economically influential generations in the United States. They control over 50% of all U.S. household wealth, make up a significant portion of discretionary spenders, and aren’t shy about purchasing products or services that …
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As we step into 2025, the title company industry finds itself navigating a dynamic landscape shaped by evolving market conditions, regulatory changes, and technological advancements. Here are the top issues that title companies are likely to face this year: 1. Regulatory Compliance and Changes The regulatory environment continues to be one of the most significant …
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