The most attractive and crisp way of describing a business and its products is through a flyer or brochure.

Put on your goggles and look at a flyer or brochure like a “wingman.”  Your company’s “wingman.”  You are leading your organization with specific goals and strategies.  Just like the Blue Angels fly in formation with specific maneuvers and directions. What you need is a product that can be positioned to “speak” for you outside the office and back you up.  A product that can fly on its own yet stay in a set formation.

Although it may seem easy, there is a lot of effort that goes into conceptualizing the design of a flyer or brochure.  To make your plan, your formation, visible on paper, it is important for the company you work with to be in touch with your business and its products.  Printing is a large cost since flyers are usually printed in large numbers, which is why it makes sense to use a company with the knowledge and experience to provide you with the right options for production.

Alexander Clark Printing has both offset and digital options.  For shorter runs or personalization, digital can propel your flyer off to a roaring start.  For larger runs, offset printing can ramp up your marketing campaign.

Flyers or brochures are an easy and effective way to tell people on the street about your services and products. They may have never seen your website or may not be on social media.  When combining digital, and inbound marketing with your outbound marketing, a flyer or brochure can reach new heights. 

By following a few simple, streamlined guides, we can taxi down the runway and make sure the “wingman” does not leave your formation.  Flyers and brochures must have the right kind of images that are relevant to the promotion. Good pictures and pinpointed content help grab attention.

Consistency with your branding, content, and design is of the utmost importance. Flyers and brochures must have the brand logo, which will identify products and services, as well as build company recall.  One of the most important aspects of a flyer or brochure is good content.  Copywriters play a major role to ensure that no grammatical errors are present in the final text, including no type-o’s.  Your copy must communicate with your target.

You’re the pilot, your flyers a “wingman,” let us be your co-pilot and get all the gears going for your next printing project.