Reaching Consumers in an Environmentally Responsible Way By Kathi Rowzie, President, Two Sides North America After a sharp decline in 2020, printed catalogs are coming back in a big way. Market research firm Keypoint Intelligence reports that digital print volumes – the production method for most smaller-run catalogs – has rebounded close to its pre-pandemic …
Submitted: Kathi Rowzie, Two Sides, March 30, 2022 If you’ve been following Two Sides or other authoritative sources, you know that the paper products you use do not contribute in any major way to climate change. Why? Because most of the energy used to manufacture them is generated using renewable, carbon-neutral biomass. But what does …
It is not uncommon to hear statements like: “Paper checks will likely be extinct by 2026.” Or “The remaining lifetime of checks is directly related to the death rate among citizens over age 65.” However, checks are still with us even though they have been declining since the 1990’s. The number of checks being written …
Submitted by: Kathi Rowzie, TwoSides August 31, 2021 According to Sifted, a leading logistics-data science platform, consumers whant sustainable shipping options, as eco-conscious consumers are on the rise, and they want to buy from brands committed to being part of the climate change solution. As e-commerce continues to boom, this news bodes well for the corrugated packaging industry, …
Submitted: Kathi Rowzie from Two Sides A recent study, about direct mail, released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both U.S. marketing professionals …
CHICAGO – June 9, 2021 – Submitted: Kathi Rowzie June 9, 2021 With physical stores closed during the pandemic, the boom in online shopping resulted in record numbers of packages arriving on consumers’ doorsteps. Along with all that merchandise came a growing awareness of the materials used to package and ship products, and the impact those materials …
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