Marsha Nix 
Your customers’ journey and how a CRM solution will increase sales and help company culture. In your CRM, you will be able to plan your course of action. Rather than rely on a spreadsheet, planner, or (heaven forbid) a Rolodex, a course of action can be laid out every step of the way. This will allow …
None, the lightbulbs are late. Painful paper cuts continue as supply-chain shortages affect envelopes. The job of an envelope is to get opened. However, when there are no envelopes to be found an envelope is un-employeed. We should be used to shortages by now, right? Well, you can add one more to the ever-growing list …
Quiet quitting is a term that took off on TikTok, in July, in a video by content creator Zaiad Khan. In the video, which currently has 3.5 million views and with the sound of a piano playing a ragtime-style tune and summertime shots of New York City flashing across the screen, Khan narrates a 17-second video …
We talked about “quiet quitting” and now we have “Quiet Firing.” Why all the quiet? Maybe we should make some noise. Quiet firing refers to a phenomenon in which employers demoralize unwanted workers to the point that they decide to quit. Paul Lewis, Chief Customer Officer at Adzuna, defines it as “employers treating their staff …
Outbound marketing is about reaching “out” to potential customers. Some marketing professionals see it as standing next to someone with a megaphone and yelling a message they do not want to hear. It’s what people think about when they hear the word “marketing” — cold calls, billboards, TV ads, radio ads, flyers, etc. … However, outbound …
INBOUND MARKETING, when your customer comes to you instead of you going out to find them. Where you see it: websites, blogs, eBooks, opt-in emails, SERP, (Search Engine Results Pages. These are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results …
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