The When, Where, What and Why About Labels. Part I of II

(This week is about what you need to start a label project.  Next week: what method of printing suits your label.)

As you peruse a product in the store or online, when you come across the perfect product, the first thing you see is the label.  Where the label is placed and how it is designed is of the utmost importance.  That is why it’s important for a company to have specific labels that convey information to the customer about their product.   There are five top “what” questions to answer before starting a label project to ensure a smooth and successful process from start to finish.

  1. What specific look are you aiming for with the label?   

A label is ultimately your brand, and it tells a story about your item and creates an image in the consumers mind that they will associate with your company.  Yes, it must give the consumer some brief information about the product, its uses, content, restrictions, etc. However, along with this information you need the label to tell the “story.”

            The “story” is told by using color, and design.  ACP can help you find the story for your label.

  • What environment will the label be used in?

Your label should capture the eye of the consumer but not feel out of place.  No matter what you’re selling, whether it be displayed in a toy store, on a wine bottle, in a health food store or an automotive product, the label printing should be done using the highest quality materials so that your item doesn’t look cheap or unappealing.  One other factor is the temperature your product will be kept at, cold or extreme heat. Certain materials may crack in the cold or melt in prolonged exposure to sunlight.

We can discuss how to capture the eye of your target market with the materials best suited for the environment your labels will be in.

  • What if any government or labeling requirements should you be aware of?

In 1967 the Fair Packaging and Labeling Act was created.  This gives the Federal Trade Commission and Food and Drug Administration authority to regulate product label requirements.  It is important to educate yourself and your business with these regulations and make sure that your labels contain all the relevant and required information.

Always practice the 4 R’s, Research Regulations that are Relevant and Required.

  • What surface will the label be put on?

The adhesive used on your label is determined by what surface it will adhere to.  Along with adhesive the shape is also important.  Labels adhere to various surfaces, what is suitable for cardboard might not work out as well on fabric.  While things like fonts, information, and colors are all part of the thought process, never overlook what surface the label will be put on.

Let’s stick together and make your label shape up.

  • What if any, variable data is required?

Variable data, such as barcodes, serial numbers or a lot number, may be required.  It is crucial to figure out all the correct information before designing your label, especially on smaller products, so you do not run out of space. 

The only variable NOT required is who to use for your custom labels.  Alexander Clark Printing will exceed your expectations with your next label project.