The most attractive and crisp way of describing a business and its products is through a flyer or brochure.
Put on your goggles and look at a flyer or brochure like a “wingman.” Your company’s wingman. You are leading your organization in formation and strategies. What you need is a product that can be positioned to “speak” for you outside the office and back you up. A product that can fly on its own yet stay in formation.
Although it may seem easy, there is a lot of effort that goes into conceptualizing the design of a flyer or brochure. To make your plan, your formation, visible on paper, it is important for the company you work with to be in touch with your business and it products. Printing is a large cost since flyers are usually printed in large numbers, which is why it makes sense to use a company with the knowledge and experience to provide you with the right options for production.
Alexander Clark Printing has both offset and digital options. For shorter runs or personalization digital can propel your flyer off to a roaring start. For higher runs offset can ramp up your marketing campaign.
Flyers or brochures are an easy and effective way to tell people on the street about your services and products. They may have never seen your website or may not be on social media. When combining digital, and inbound marketing with your outbound marketing (flyer/brochure.) Consistency is of the utmost importance.
By following a few simple, streamlined guides, we can taxi down the runway and make sure the “wingman” is in formation.
Flyers and brochures must have the right kind of images that are relevant to the promotion. Good pictures and pinpointed text help grab attention.
Flyers and brochures must have the brand logo, which will identify products and services, as well as build brand recall.
One of the most important aspects of a flyer or brochure, is good copy. Copywriters play a major role to ensure that no grammatical errors are present in the final text. No type o’s. Your copy must communicate with your target.
The Sales Consultants at Alexander Clark Printing have the experience to help you develop a flyer or brochure that will give your marketing a great lift off.
You’re the pilot, your flyers a wingman, let us be your co-pilot and get all the gears going for your next printing project.